About SLC Southern Land Company
What They Needed
- Branding: Re-imagination and development of SLC’s brand story and voice.
- PR and Marketing: Comprehensive PR strategizing and marketing coordination to educate to Port Washington community members.
- Website Design and Development: A visually and technically revamped project website that better represents brand and appeals to audience.
- Content Creation: Developed and produced deep library of educational blog content.
The Challenges
Southern Land Company (or SLC) has been developing a large $100M project in Port Washington, New York for over 4 years but was struggling to effectively communicate with community members and would-be residents.
Their greatest challenge was informing and educating community members about both the broad benefits of the project on a micro scale, as well as, on a macro scale, the ethos of the SLC brand and their unique company approach.
They recognized the need to develop a deeper, more thoughtful brand story and educational content for the Port Washington community. Internal teams quite simply lacked the tactical firepower to crack this tricky PR nut.
That meant that needed to solicit the help of an agency with unique storytelling sensibilities that could bring their story to life and create evergreen assets that would resonate with residents and thoughtfully explain the objectively positive impacts their project would have.
The Port Washington project had an existing templated site but was lackluster in both its amount of content and its SEO strategy. SLC needed a dedicated team to help strategically manage and drive these content and website efforts.
SLC employed the help of an outside PR firm for a number of years, but their niche was largely contained to public affairs and community relations. To better communicate their story and message, SLC needed a library of educational content, a refresh of their static and largely unseen project website, and ongoing management of both efforts.
Processes and Highlights
Content was internally recognized as a general but lower-priority need within SLC, but Estes Media helped to more thoughtfully explain its long-term value. Above all, SLC was continually impressed by Estes Media’s creative and out-of-the-box strategic thinking.
Joshua and team consistently went above and beyond to demonstrate how they could further elevate marketing efforts and propose new strategies for a variety of channels that previously weren’t on the company’s radar.
Throughout their collaboration, Estes Media always shared a clear path forward and regularly underlined their collective objectives. Meetings were held weekly, both with individual team members at SLC as well as with larger, multi-agency think tanks to develop effective ideas together.
Estes Media’s time was increasingly spent on content and blog creation, a creative process they ensured was always seamless. Communication was constant and each team member was responsive to any calls or messages, making the day-to-day process as easy as possible. When appropriate, they also took the initiative to reach out to stakeholders to arrange content meetings without having to bother Jenna or anyone else internally.
Those efforts helped establish Estes as a team of go-getters devoted to making things happen and getting things done. Every deliverable was thoughtful, detailed, and on-time. Joshua and team not only provided a plethora of creative opportunities and ideas, they also executed some of SLC’s finest written work for both the project and the company as a whole.
During this ongoing collaboration, the team at Estes always took extra steps to thoughtfully plan out pieces of content and thoroughly explain the strategy behind each and every idea.
“No matter the need or request, Estes Media always provided deeply insightful market strategies and exceptional pieces of evergreen content. They were responsive, communicate, and transparent every step of the way, and continually went above and beyond to take initiatives, make things happen, and deliver exceptional and compelling work.”
The Results
Over their multi-year engagement, Jenna and team were consistently impressed with the quality of content produced. The writing was so strong – both deeply educational yet conversational enough to remain broadly accessible – that it engages community members as soon as it was published. Readers were compelled from the first paragraph, and the deep insight helped drive organic conversations around important community topics. It was clear through every content cycle just how much preparation went into each piece.
Not just good housekeeping, but insightful interview questions that would be shared ahead of each conversation, and never the same list twice. It all bolstered the reality that Estes Media was making every effort to guide a story and extract meaningful information. The website redesign process was equally seamless. SLC executives came back with tons of edit and revision requests, and Estes Media was also receptive and responsive to all feedback and diligent about implementing them as quickly as possible. Even with relatively short notice and a condensed brainstorming window, Joshua and team were able to dive in head-first and deliver by their promised date. The delivered website looks exponentially better than before and is in a much stronger technical and SEO position. It not only serves as a better representation of the SLC brand, but it’s more easily found via organic search.
Each step along the way, Estes Media followed through on initial objectives and delivered everything inline with expectations. All project goals were met and the utmost diligence maintained to foster a productive and structured process. The content and website now only received overwhelmingly positive feedback from everyone at SLC but resonated profoundly with Port Washington community members as well. All of these multi-channel efforts helped dramatically alleviate the workloads of Jenna and other internal SLC employees. Estes’ efforts had a massive impact on internal teams, who felt very helped and supported, and were able to operate much more efficiently, especially knowing they could rely on strong and consistent deliverables.
Overall, Estes Media made the lives of marketers at SLC far easier by creating fantastic evergreen content. Most blogs or articles required deep preparation and heavy-lifting, but Joshua and team always handled with grace and managed to make the process enjoyable. Most importantly, they always took extra steps beyond requests or expectations to produce fantastic stories that articulated the intuition, thoughtfulness, and integrity of the SLC brand.
Join Us on Your Journey to Success
Whether you’re a venture-backed startup or a titan in construction, Estes Media is your partner in growth. With a track record of turning strategies into success stories, we invite you to embark on a journey of transformation with us.
Let’s build, scale, and celebrate your brand’s legacy together.
Case Study
Meet The Companies
We’ve Transformed
Total Wrecking & Environmental
Total Wrecking needed SEO expertise, content strategy, branding, and a successful CRM system. Their website looked good but lacked optimization and a strong content strategy. Estes Media provided a comprehensive project management approach, conducting content interviews, creating a blog template, and performing competitive research. They trained the team on HubSpot CRM and developed original content. Weekly updates ensured accountability and collaboration.
As a result, Total Wrecking saw a 25% increase in organic search traffic, a 200% increase in website traffic, a 90% rise in social engagement, and 10 times more inbound phone calls in the first year.
Estes Media knows their stuff and they are an amazing marketing ally. I could not recommend them more to anyone who is looking for a new marketing partner or SEO company to bring on board.
Sandy Bodami
Director
Chaffee Roofing
Chaffee Roofing, a 115-year-old company in Providence, RI, recognized the need for digital marketing to stay competitive. President Peter Chaffee faced the decision of hiring a full-time marketer or an agency, opting for Estes Media for their expertise in commercial roofing and transparent approach. Estes Media conducted interviews with Chaffee Roofing's experts, held weekly meetings, and developed tailored strategies. Their services included content creation, advertising campaigns, social media management, and email marketing. This collaboration resulted in high-quality content, increased leads, and over $1 million in additional revenue. Peter Chaffee praised Estes Media for their industry knowledge and customized approach, significantly contributing to Chaffee Roofing's growth and success.
Estes Media's unique approach to content creation offers strategic insights and meticulous content review and sets them apart by truly understanding our industry, commercial roofing. In a world filled with generic content, their expertise shines through, ensuring the delivery of high-quality, authentic content that resonates with our audience. They are far from the cookie-cutter approach – they are the real deal.
Peter Chaffee
President
Simpson Unlimited
We provided comprehensive project management and transparency by building a detailed timeline, task list, and collaborative process to keep the project on-budget and on-time.
We conducted detailed content interviews with key stakeholders to understand their pain points in the sales process. We created a blog template from scratch and produced a monthly piece of pillar content.
We provided editable WordPress setup and design collaboration and conducted competitive research, keyword research, design/development testing, system integration, and training to ensure the website was equipped with every modern and forward-thinking functionality.
We implemented, customized and trained the team on how to best use HubSpot CRM for Commercial Construction and developed automated workflows and custom reports to help improve processes.
We provided weekly updates during standing call times for project/process accountability and ongoing collaboration.
Estes Media have been essential partners in developing our sales and marketing plans. Whether it's CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.
Dan Saportas
Executive Vice President Simpson Unlimited, Inc.
AnchoRock
AnchoRock is a construction safety and compliance software company that provides mobile-first solutions designed specifically for contractors.
Their platform enables construction professionals to digitize safety programs and automate daily tasks, ensuring compliance and enhancing worker safety.
In June 2023, AnchoRock was acquired by KPA, a leading provider of Environment, Health, and Safety (EHS) software and solutions.
This acquisition aims to enhance KPA's offerings in the construction industry by integrating AnchoRock's specialized software, thereby helping contractors digitize safety programs, reduce incident rates, and maintain regulatory compliance.
Estes Media have been essential partners in developing our sales and marketing plans. Whether it's CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.
Taylor Thorn
Cofounder & CEO
Derive Technologies
Derive Technologies is a privately held IT consultancy firm headquartered in New York, NY.
Established over 20 years ago, the company specializes in providing comprehensive IT support and services to a diverse range of industries, including advertising, education, financial services, government, healthcare, legal, retail, and transportation.
As a certified Minority-Owned Business Enterprise (MBE), Derive Technologies offers a wide array of services, such as infrastructure design and development, maintenance, security implementation, and network integration. Their consulting expertise encompasses areas like data storage, network virtualization, wireless technologies, cloud computing, data center solutions, mobility, collaboration, networking, security, and managed services.
Committed to delivering exceptional customer experiences, Derive Technologies maintains strong partnerships with leading manufacturers, ensuring access to the best volume discounts and buying programs.
Their mission focuses on leveraging collective customer experiences and a comprehensive portfolio of IT products and services to improve business processes, manage and consolidate enterprise information, and implement proven best practices.
Estes Media have been essential partners in developing our sales and marketing plans. Whether it's CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.
Luis Zea
Director of Marketing
Malone Roofing
Malone Roofing is a reputable roofing company with a rich history spanning over 50 years. Founded by Horace J. Malone in the late 1940s in Hattiesburg, Mississippi, the company has grown from a local roofing outfit into an award-winning regional enterprise. Today, Malone Roofing operates across Mississippi, Alabama, Louisiana, and the Florida Panhandle, offering a comprehensive range of services, including commercial and residential roofing, service and maintenance, and metal wall panel installations.
The company remains family-owned and operated, with Roman and Ryan Malone leading as President and Vice President, respectively. Malone Roofing is committed to delivering high-quality roofing solutions that focus on quality, service, and value. They offer clients a full range of roofing options, from traditional crafts to new and innovative products and skills, in both new build and refurbishment roofing construction projects.
With a workforce of over 200 employees and a fleet of more than 100 vehicles, Malone Roofing serves a wide geographic area, providing services such as roof replacement, repair, inspection, and maintenance. The company also offers roof financing options and assistance with roof insurance claims, positioning itself as a trusted partner for quality roof replacements and services in the South.
Malone Roofing's dedication to excellence is evident in its long-standing history and the trust it has built with homeowners and businesses across the Southeastern United States. The company's focus on continuously improving and putting customers at the heart of everything they do has solidified their reputation as a leader in the roofing industry.
Estes Media have been essential partners in developing our sales and marketing plans. Whether it's CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.
Roman Malone
President of Malone Roofing
PeopleJoy
PeopleJoy is a financial wellness company founded in 2016 by Emeka Oguh, headquartered in Philadelphia, Pennsylvania.
The company specializes in providing equity-based education assistance programs within the employee benefits sector, aiming to help employees manage and repay student loans effectively. PeopleJoy's platform offers a suite of services designed to attract and retain talent. By integrating these services into a unified digital platform, PeopleJoy aims to alleviate the burden of student debt, foster financial wellness, and support the professional growth of the modern workforce.
Estes Media have been essential partners in developing our sales and marketing plans. Whether it's CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.
Emeka Oguh
CEO at PeopleJoy
SLC Southern Land Company
Southern Land Company (SLC), founded in 1986 by Tim Downey, is a privately held, full-service real estate development firm headquartered in Nashville, Tennessee. The company specializes in creating single-family homes, multifamily residences, and mixed-use communities across the United States.
SLC operates under a vertically integrated business model, encompassing development, infrastructure, design, construction, property management, garden services, and lifestyle amenities. This comprehensive approach enables seamless collaboration among various departments, ensuring cohesive and high-quality project delivery.
The company's core values include a warm welcome, commitment to excellence, dedication to teamwork, drive for innovation, and engagement with the community. These principles guide SLC in creating thoughtfully designed spaces that foster a sense of community and enhance the quality of life for residents.
Tim Downey, as the Founder and Chief Executive Officer, has been the visionary force behind SLC's mission to "create the extraordinary and cultivate joy." Under his leadership, SLC has expanded its footprint nationwide, establishing a reputation for creativity, quality, and integrity in the real estate development industry.
Estes Media have been essential partners in developing our sales and marketing plans. Whether it's CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.
Jenna Lefever
Head of Public Relations
A New Jersey-Based
Other Case Studies
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Get started now by scheduling a call. We’ll talk about your goals for your company and how we can help you achieve them.