Case Study: Simpson Unlimited
Simpson Unlimited Logo
Simpson Unlimited Logo
Commercial construction marketing is one of our strengths. Take a look at how our web design and local SEO work for Simpson Unlimited got them ranking!
Estes Media Roofing Marketing Agency Case Study

About Simpson Unlimited

What They Needed

$2 MM+
in Revenue
10x
in Additional Leads
50%+
in Total Traffic in 30D
15x+
in Phone Calls

 

What they needed

 

  • Updated Website: Simpson Unlimited’s old site hadn’t been updated since the mid-2000’s and was in need of a design overhaul and an extensive technical update.
  • User Journey Improvement: The design was difficult to navigate and had an undefined user journey. There was no clear call-to-action or trust elements featured on the homepage.
  • Website Improvement:Because of it’s clunky interface, slow speed, and poor SEO, the website wasn’t living up to its potential as a lead generation tool.
  • CRM and CMS: They had no centralized CRM, leading to issues tracking leads, customers, opportunities, as well as reporting sales activities. Their dated CMS had a hard-to-update WYSIWYG.
Estes Media Provides Online Marketing for Roofers like Simpson Unlimited

The Challenges

Simpson Unlimited needed a modern website with future-proof functionality to clearly articulate the value they bring to customers, the services they perform, the locations they service, and a comprehensive content strategy to improve organic search engine results and increase traffic and leads.

 

They also needed the website to be user-friendly on the backend so they could make small changes to the design, update imagery, and add or remove content.

 

Their old website wasn’t functional in mobile, requiring a full redesign of the mobile experience.

 

Lastly, they needed guidance in conceptualizing and implementing an improved mission statement and brand promise.

Processes and Highlights

We provided comprehensive project management and transparency by building a detailed timeline, task list, and collaborative process to keep the project on-budget and on-time.

 

We conducted detailed content interviews with key stakeholders to understand their pain points in the sales process. We created a blog template from scratch and produced a monthly piece of pillar content.

 

We provided editable WordPress setup and design collaboration and conducted competitive research, keyword research,  design/development testing, system integration, and training to ensure the website was equipped with every modern and forward-thinking functionality.

 

We implemented, customized and trained the team on how to best use HubSpot CRM for Commercial Construction and developed automated workflows and custom reports to help improve processes.

 

We provided weekly updates during standing call times for project/process accountability and ongoing collaboration.

“Estes Media have been essential partners in developing our sales and marketing plans. Whether it’s CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.”

Dan Saportas, Executive Vice President Simpson Unlimited, Inc.

Join Us on Your Journey to Success

Whether you’re a venture-backed startup or a titan in construction, Estes Media is your partner in growth. With a track record of turning strategies into success stories, we invite you to embark on a journey of transformation with us.

 

Let’s build, scale, and celebrate your brand’s legacy together.

Case Study

Meet The Companies
We’ve Transformed

A New Jersey-Based

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Proof It Works

(And Not Just From Our Moms)

Our clients are happier with us than with 99% of other agencies. (We’re working on that last 1%.)

Don’t just take our word for it. Want to talk to our past clients? See here:

Google rating score: 5/5

Google Reviews

Scott Ephemere

Scott Ephemere

Was initially nervous given we’re in different time zones/regions but turned out to be a non-issue. Communication has been flexible and reliable – same for their willingness to understand and meet the specific needs of my practice.

Kaeleigh Gilabert

Kaeleigh Gilabert

Excellent customer service and efficient service, really shows their experience

Ryan Stone

Ryan Stone

I was very impressed with the team at Estes Media from our very first consultation. I could tell they actually cared about my business’s success before we actually signed up by showing us how we could easily grow our user base organically.

Sean Echevarria

Sean Echevarria

Working with Estes Media was a great experience! Their expertise in digital marketing is unparalleled, and they delivered remarkable results for my business. The team’s dedication, innovative strategies, and transparent communication made us feel valued and informed throughout the process. We saw a significant boost in online presence, increased traffic, and higher engagement on social media. I can’t recommend Josh and the team enough to anyone seeking top-notch marketing services and genuine partnership. We look forward to continuing our successful collaboration with them!

Matthew De Vito

Matthew De Vito

Josh and team bring their hard hat and lunch box to work every day. They grind, they constantly search for ways to improve, and they excel at showcasing the value their clients have to offer. All firms are stronger in some areas than others. Estes’ ability to leverage their network of clients and partners to mutually benefit each elegantly rounds out a holistic approach that’s about more than just digital buzz words. They aim to continually build up trust over time, and are as interested in what we do today as the day we began working with them. That’s pushed us to match their enthusiasm and effort, ultimately propelling us towards accomplishing the goals we first laid out. They will hold you accountable to work on your business, not just in it.

garry berardi

garry berardi

Great Group, very responsive and knowledgeable

Sandra Arianna

Sandra Arianna

Where do I begin! I cannot say enough good things about Josh, Andrew and the entire Estes Media team. They have completely revamped our online presence and have taught us along the way. Their knowledge in the industry is unmatched. We have gained so much more than a marketing agency in them – we have a long standing partnership and can’t wait to see all that we will do together in the future.

Austin Kourakin

Austin Kourakin

Joshua and the team are great!

Jennifer Escamilla

Jennifer Escamilla

Great team!

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Ready To Take Your Business To New Heights?

Get started now by scheduling a call. We’ll talk about your goals for your company and how we can help you achieve them.

Top rated construction marketing ideas

Ready To Take Your Business To New Heights?

Get started now by scheduling a call. We’ll talk about your goals for your company and how we can help you achieve them.

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