Estes Media
Expert Marketing
for Commercial
& Residential Roofers
Expert Marketing
for Commercial
& Residential Roofers
in client revenue
of leads generated weekly
lift organic traffic
transparency
We Know What Works
Win More Leads,
Close More Deals
Companies with a solid SEO and digital marketing strategy achieve 2.8 times higher growth expectancy than those that don’t. And those that use content marketing? 3.3 times more likely to increase their workforce and business.
With years of experience in the residential and commercial construction industry, we understand the unique challenges you face and are dedicated to helping you overcome them.
With our comprehensive marketing services, like SEO for roofing, we’ll help you target your ideal customers – property managers, homeowners, business owners, developers, and other contractors.
Our team of experienced marketers is well-versed in the unique challenges residential and commercial construction companies face in various industries, including HVAC, roofing, developers, electricians, manufacturers, suppliers, framers, and plumbers. We know residential and commercial construction inside-out and have a reputation for snatching the best talent from around the globe.
Marketing Strategy
We help roofing companies focus on the audiences that need their services, targeting your niche with precision and efficiency.
Branding
Set your roofing company apart with a strong brand identity. We craft memorable logos, cohesive visuals, and compelling stories to build trust.
SEO Expertise
Boost your roofing company’s online visibility with targeted SEO strategies. We optimize your site, create quality content, and attract qualified leads.
Email Marketing
Keep your roofing business top of mind with targeted email campaigns. We design, write, and manage efforts to nurture clients and drive leads.
Advertising
Connect with your ideal customers through targeted PPC, social, and display ads. Our campaigns drive quality leads and business growth.
Content Creation
We create engaging, tailored content like blogs, case studies, and videos to showcase your expertise, build trust, and establish industry leadership.
Social Media
Reach your target audience on social media with expert content creation and management that boosts engagement, brand awareness, and leads.
Public Relations
Enhance your brand’s reputation with tailored public relations strategies. We’ll help you build trust, manage your image, and amplify your message.
Website Design & Development
Build a professional, user-friendly roofing website that stands out. Our design and development services drive leads and boost your business.
Marketing Strategy
We help roofing companies focus on the audiences that need their services, targeting your niche with precision and efficiency.
Branding
Set your roofing company apart with a strong brand identity. We craft memorable logos, cohesive visuals, and compelling stories to build trust.
SEO Expertise
Boost your roofing company’s online visibility with targeted SEO strategies. We optimize your site, create quality content, and attract qualified leads.
Email Marketing
Keep your roofing business top of mind with targeted email campaigns. We design, write, and manage efforts to nurture clients and drive leads.
Advertising
Connect with your ideal customers through targeted PPC, social, and display ads. Our campaigns drive quality leads and business growth.
Content Creation
We create engaging, tailored content like blogs, case studies, and videos to showcase your expertise, build trust, and establish industry leadership.
Social Media
Reach your target audience on social media with expert content creation and management that boosts engagement, brand awareness, and leads.
Public Relations
Enhance your brand’s reputation with tailored public relations strategies. We’ll help you build trust, manage your image, and amplify your message.
Website Design & Development
Build a professional, user-friendly roofing website that stands out. Our design and development services drive leads and boost your business.
Your Growth Engine Starts on Day One
From kickoff to custom strategy in just 30 days — and that’s just the beginning.
Week 1:
Foundations That Matter
Access + Onboarding
Brand Positioning Intake
Deep Keyword Research
CRM + Analytics Setup
Week 2:
Strategy Meets Structure
Brand Voice Development
Sitemap Planning
SEO Audit Baseline
Week 3:
Momentum Builds
Content Calendar Delivered
Paid Media Audiences Defined
Campaign Strategy Locked
Day 30+: Go-Time
Custom Reporting
Dashboard Live
Paid Media Audiences Defined
6-Month Market Strategy +
Roadmap Delivered
Get More Roofing Clients
This is What You’ll Get
Rule Your
RFP’s
The best commercial construction marketing strategies set the RFPs rather than being ruled by them. Your marketing strategy shouldn’t be the cheapest option; you should be providing the best value. Racing to the bottom is the wrong battle. Get in front of your customers before your competitors.
Scale Beyond
Handshakes
Roofing is an industry run by hand-shakes and in-person meetings. But real, scalable, measurable growth can only be unlocked with professional digital marketing efforts. A salesperson can only do so much. Your business’ digital presence should be your frontline sales representative.
Close More Deals With ABM
Account Based Marketing (ABM) is a strategy designed to help roofing companies market directly to a list of specified clients. By selecting 50-200 companies to target, we create personalized marketing strategies developed to attract the decision-makers at each company.
Industry Expertise
Our team knows the ins and outs of the roofing industry, ensuring our marketing efforts are tailored to your specific needs. From SEO to public relations, we offer a wide range of digital marketing services, making us a one-stop-shop for all your roofing marketing needs.
Customized Approach
We recognize that no two roofing businesses are the same, which is why we customize our marketing strategies. Your success is our priority. We’ll work closely with you to ensure all efforts are aligned with your business goals and deliver the results you desire.
Proven High-Level Results
We’ve helped countless roofing and other businesses achieve their marketing goals through tailored strategies and proven results. Whether it’s boosting online visibility, generating leads, or growing your brand, we’re confident we can deliver the same success for you.
Our Services
Marketing for Roofing Companies With Straightforward ROI
Account Based Marketing
ABM is your superpower! By selecting a specific list of target companies, you can get laser-focused targeting your ideal customers.
Branding
Let’s get people talking about your roofing company. We will help develop your story, logo, messaging and designs to keep your best foot forward.
SEO Expertise
Don’t let inferior competitors outrank you on Google. Content, link-building, and technical SEO gets you the right leads in the right markets.
Email Marketing
From emails and display ads to PPC campaigns and social media, we create custom-configured tactics and comprehensive advertising strategies built around your business.
Advertising
You know your brand voice best, but we can help perfect it. By understanding your ethos, our content teams deliver on-brand copy that captures your authenticity and nuance.
Content Creation
“Educational, not promotional.” That’s our rule for creating content based entirely around your customers’ search habits, ensuring engaging content that keeps more visitors on your site.
Social Media Management
From emails and display ads to PPC campaigns and social media, we create custom-configured tactics and comprehensive advertising strategies built around your business.
Public Relations
You know your brand voice best, but we can help perfect it. By understanding your ethos, our content teams deliver on-brand copy that captures your authenticity and nuance.
Website Design and Development
“Educational, not promotional.” That’s our rule for creating content based entirely around your customers’ search habits, ensuring engaging content that keeps more visitors on your site.
Case Study
Meet The Companies
We’ve Transformed


Total Wrecking & Environmental
Total Wrecking needed SEO expertise, content strategy, branding, and a successful CRM system. Their website looked good but lacked optimization and a strong content strategy. Estes Media provided a comprehensive project management approach, conducting content interviews, creating a blog template, and performing competitive research. They trained the team on HubSpot CRM and developed original content. Weekly updates ensured accountability and collaboration.
As a result, Total Wrecking saw a 25% increase in organic search traffic, a 200% increase in website traffic, a 90% rise in social engagement, and 10 times more inbound phone calls in the first year.
Estes Media knows their stuff and they are an amazing marketing ally. I could not recommend them more to anyone who is looking for a new marketing partner or SEO company to bring on board.

Sandy Bodami
Director


Chaffee Roofing
Chaffee Roofing, a 115-year-old company in Providence, RI, recognized the need for digital marketing to stay competitive. President Peter Chaffee faced the decision of hiring a full-time marketer or an agency, opting for Estes Media for their expertise in commercial roofing and transparent approach. Estes Media conducted interviews with Chaffee Roofing's experts, held weekly meetings, and developed tailored strategies. Their services included content creation, advertising campaigns, social media management, and email marketing. This collaboration resulted in high-quality content, increased leads, and over $1 million in additional revenue. Peter Chaffee praised Estes Media for their industry knowledge and customized approach, significantly contributing to Chaffee Roofing's growth and success.
Estes Media's unique approach to content creation offers strategic insights and meticulous content review and sets them apart by truly understanding our industry, commercial roofing. In a world filled with generic content, their expertise shines through, ensuring the delivery of high-quality, authentic content that resonates with our audience. They are far from the cookie-cutter approach – they are the real deal.

Peter Chaffee
President

Simpson Unlimited
We provided comprehensive project management and transparency by building a detailed timeline, task list, and collaborative process to keep the project on-budget and on-time.
We conducted detailed content interviews with key stakeholders to understand their pain points in the sales process. We created a blog template from scratch and produced a monthly piece of pillar content.
We provided editable WordPress setup and design collaboration and conducted competitive research, keyword research, design/development testing, system integration, and training to ensure the website was equipped with every modern and forward-thinking functionality.
We implemented, customized and trained the team on how to best use HubSpot CRM for Commercial Construction and developed automated workflows and custom reports to help improve processes.
We provided weekly updates during standing call times for project/process accountability and ongoing collaboration.
Estes Media have been essential partners in developing our sales and marketing plans. Whether it's CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.

Dan Saportas
Executive Vice President Simpson Unlimited, Inc.


AnchoRock
AnchoRock is a construction safety and compliance software company that provides mobile-first solutions designed specifically for contractors.
Their platform enables construction professionals to digitize safety programs and automate daily tasks, ensuring compliance and enhancing worker safety.
In June 2023, AnchoRock was acquired by KPA, a leading provider of Environment, Health, and Safety (EHS) software and solutions.
This acquisition aims to enhance KPA's offerings in the construction industry by integrating AnchoRock's specialized software, thereby helping contractors digitize safety programs, reduce incident rates, and maintain regulatory compliance.
Estes Media have been essential partners in developing our sales and marketing plans. Whether it's CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.

Taylor Thorn
Cofounder & CEO


Derive Technologies
Derive Technologies is a privately held IT consultancy firm headquartered in New York, NY.
Established over 20 years ago, the company specializes in providing comprehensive IT support and services to a diverse range of industries, including advertising, education, financial services, government, healthcare, legal, retail, and transportation.
As a certified Minority-Owned Business Enterprise (MBE), Derive Technologies offers a wide array of services, such as infrastructure design and development, maintenance, security implementation, and network integration. Their consulting expertise encompasses areas like data storage, network virtualization, wireless technologies, cloud computing, data center solutions, mobility, collaboration, networking, security, and managed services.
Committed to delivering exceptional customer experiences, Derive Technologies maintains strong partnerships with leading manufacturers, ensuring access to the best volume discounts and buying programs.
Their mission focuses on leveraging collective customer experiences and a comprehensive portfolio of IT products and services to improve business processes, manage and consolidate enterprise information, and implement proven best practices.
Estes Media have been essential partners in developing our sales and marketing plans. Whether it's CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.

Luis Zea
Director of Marketing


Malone Roofing
Malone Roofing is a reputable roofing company with a rich history spanning over 50 years. Founded by Horace J. Malone in the late 1940s in Hattiesburg, Mississippi, the company has grown from a local roofing outfit into an award-winning regional enterprise. Today, Malone Roofing operates across Mississippi, Alabama, Louisiana, and the Florida Panhandle, offering a comprehensive range of services, including commercial and residential roofing, service and maintenance, and metal wall panel installations.
The company remains family-owned and operated, with Roman and Ryan Malone leading as President and Vice President, respectively. Malone Roofing is committed to delivering high-quality roofing solutions that focus on quality, service, and value. They offer clients a full range of roofing options, from traditional crafts to new and innovative products and skills, in both new build and refurbishment roofing construction projects.
With a workforce of over 200 employees and a fleet of more than 100 vehicles, Malone Roofing serves a wide geographic area, providing services such as roof replacement, repair, inspection, and maintenance. The company also offers roof financing options and assistance with roof insurance claims, positioning itself as a trusted partner for quality roof replacements and services in the South.
Malone Roofing's dedication to excellence is evident in its long-standing history and the trust it has built with homeowners and businesses across the Southeastern United States. The company's focus on continuously improving and putting customers at the heart of everything they do has solidified their reputation as a leader in the roofing industry.
Estes Media have been essential partners in developing our sales and marketing plans. Whether it's CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.

Roman Malone
President of Malone Roofing


PeopleJoy
PeopleJoy is a financial wellness company founded in 2016 by Emeka Oguh, headquartered in Philadelphia, Pennsylvania.
The company specializes in providing equity-based education assistance programs within the employee benefits sector, aiming to help employees manage and repay student loans effectively. PeopleJoy's platform offers a suite of services designed to attract and retain talent. By integrating these services into a unified digital platform, PeopleJoy aims to alleviate the burden of student debt, foster financial wellness, and support the professional growth of the modern workforce.
Estes Media have been essential partners in developing our sales and marketing plans. Whether it's CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.

Emeka Oguh
CEO at PeopleJoy


SLC Southern Land Company
Southern Land Company (SLC), founded in 1986 by Tim Downey, is a privately held, full-service real estate development firm headquartered in Nashville, Tennessee. The company specializes in creating single-family homes, multifamily residences, and mixed-use communities across the United States.
SLC operates under a vertically integrated business model, encompassing development, infrastructure, design, construction, property management, garden services, and lifestyle amenities. This comprehensive approach enables seamless collaboration among various departments, ensuring cohesive and high-quality project delivery.
The company's core values include a warm welcome, commitment to excellence, dedication to teamwork, drive for innovation, and engagement with the community. These principles guide SLC in creating thoughtfully designed spaces that foster a sense of community and enhance the quality of life for residents.
Tim Downey, as the Founder and Chief Executive Officer, has been the visionary force behind SLC's mission to "create the extraordinary and cultivate joy." Under his leadership, SLC has expanded its footprint nationwide, establishing a reputation for creativity, quality, and integrity in the real estate development industry.
Estes Media have been essential partners in developing our sales and marketing plans. Whether it's CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.

Jenna Lefever
Head of Public Relations


AnchoRock
AnchoRock is a construction safety and compliance software company that provides mobile-first solutions designed specifically for contractors.
Their platform enables construction professionals to digitize safety programs and automate daily tasks, ensuring compliance and enhancing worker safety.
In June 2023, AnchoRock was acquired by KPA, a leading provider of Environment, Health, and Safety (EHS) software and solutions.
This acquisition aims to enhance KPA’s offerings in the construction industry by integrating AnchoRock’s specialized software, thereby helping contractors digitize safety programs, reduce incident rates, and maintain regulatory compliance.
Estes Media have been essential partners in developing our sales and marketing plans. Whether it’s CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.

Taylor Thorn
Cofounder & CEO


SLC Southern Land Company
Southern Land Company (SLC), founded in 1986 by Tim Downey, is a privately held, full-service real estate development firm headquartered in Nashville, Tennessee. The company specializes in creating single-family homes, multifamily residences, and mixed-use communities across the United States.
SLC operates under a vertically integrated business model, encompassing development, infrastructure, design, construction, property management, garden services, and lifestyle amenities. This comprehensive approach enables seamless collaboration among various departments, ensuring cohesive and high-quality project delivery.
The company’s core values include a warm welcome, commitment to excellence, dedication to teamwork, drive for innovation, and engagement with the community. These principles guide SLC in creating thoughtfully designed spaces that foster a sense of community and enhance the quality of life for residents.
Tim Downey, as the Founder and Chief Executive Officer, has been the visionary force behind SLC’s mission to “create the extraordinary and cultivate joy.” Under his leadership, SLC has expanded its footprint nationwide, establishing a reputation for creativity, quality, and integrity in the real estate development industry.
Estes Media have been essential partners in developing our sales and marketing plans. Whether it’s CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.

Jenna Lefever
Head of Public Relations


PeopleJoy
PeopleJoy is a financial wellness company founded in 2016 by Emeka Oguh, headquartered in Philadelphia, Pennsylvania.
The company specializes in providing equity-based education assistance programs within the employee benefits sector, aiming to help employees manage and repay student loans effectively. PeopleJoy’s platform offers a suite of services designed to attract and retain talent. By integrating these services into a unified digital platform, PeopleJoy aims to alleviate the burden of student debt, foster financial wellness, and support the professional growth of the modern workforce.
Estes Media have been essential partners in developing our sales and marketing plans. Whether it’s CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.

Emeka Oguh
CEO at PeopleJoy


Malone Roofing
Malone Roofing is a reputable roofing company with a rich history spanning over 50 years. Founded by Horace J. Malone in the late 1940s in Hattiesburg, Mississippi, the company has grown from a local roofing outfit into an award-winning regional enterprise. Today, Malone Roofing operates across Mississippi, Alabama, Louisiana, and the Florida Panhandle, offering a comprehensive range of services, including commercial and residential roofing, service and maintenance, and metal wall panel installations.
The company remains family-owned and operated, with Roman and Ryan Malone leading as President and Vice President, respectively. Malone Roofing is committed to delivering high-quality roofing solutions that focus on quality, service, and value. They offer clients a full range of roofing options, from traditional crafts to new and innovative products and skills, in both new build and refurbishment roofing construction projects.
With a workforce of over 200 employees and a fleet of more than 100 vehicles, Malone Roofing serves a wide geographic area, providing services such as roof replacement, repair, inspection, and maintenance. The company also offers roof financing options and assistance with roof insurance claims, positioning itself as a trusted partner for quality roof replacements and services in the South.
Malone Roofing’s dedication to excellence is evident in its long-standing history and the trust it has built with homeowners and businesses across the Southeastern United States. The company’s focus on continuously improving and putting customers at the heart of everything they do has solidified their reputation as a leader in the roofing industry.
Estes Media have been essential partners in developing our sales and marketing plans. Whether it’s CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.

Roman Malone
President of Malone Roofing


Derive Technologies
Derive Technologies is a privately held IT consultancy firm headquartered in New York, NY.
Established over 20 years ago, the company specializes in providing comprehensive IT support and services to a diverse range of industries, including advertising, education, financial services, government, healthcare, legal, retail, and transportation.
As a certified Minority-Owned Business Enterprise (MBE), Derive Technologies offers a wide array of services, such as infrastructure design and development, maintenance, security implementation, and network integration. Their consulting expertise encompasses areas like data storage, network virtualization, wireless technologies, cloud computing, data center solutions, mobility, collaboration, networking, security, and managed services.
Committed to delivering exceptional customer experiences, Derive Technologies maintains strong partnerships with leading manufacturers, ensuring access to the best volume discounts and buying programs.
Their mission focuses on leveraging collective customer experiences and a comprehensive portfolio of IT products and services to improve business processes, manage and consolidate enterprise information, and implement proven best practices.
Estes Media have been essential partners in developing our sales and marketing plans. Whether it’s CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.

Luis Zea
Director of Marketing

Simpson Unlimited
We provided comprehensive project management and transparency by building a detailed timeline, task list, and collaborative process to keep the project on-budget and on-time.
We conducted detailed content interviews with key stakeholders to understand their pain points in the sales process. We created a blog template from scratch and produced a monthly piece of pillar content.
We provided editable WordPress setup and design collaboration and conducted competitive research, keyword research, design/development testing, system integration, and training to ensure the website was equipped with every modern and forward-thinking functionality.
We implemented, customized and trained the team on how to best use HubSpot CRM for Commercial Construction and developed automated workflows and custom reports to help improve processes.
We provided weekly updates during standing call times for project/process accountability and ongoing collaboration.
Estes Media have been essential partners in developing our sales and marketing plans. Whether it’s CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.

Dan Saportas
Executive Vice President Simpson Unlimited, Inc.


Chaffee Roofing
Chaffee Roofing, a 115-year-old company in Providence, RI, recognized the need for digital marketing to stay competitive. President Peter Chaffee faced the decision of hiring a full-time marketer or an agency, opting for Estes Media for their expertise in commercial roofing and transparent approach. Estes Media conducted interviews with Chaffee Roofing’s experts, held weekly meetings, and developed tailored strategies. Their services included content creation, advertising campaigns, social media management, and email marketing. This collaboration resulted in high-quality content, increased leads, and over $1 million in additional revenue. Peter Chaffee praised Estes Media for their industry knowledge and customized approach, significantly contributing to Chaffee Roofing’s growth and success.
Estes Media’s unique approach to content creation offers strategic insights and meticulous content review and sets them apart by truly understanding our industry, commercial roofing. In a world filled with generic content, their expertise shines through, ensuring the delivery of high-quality, authentic content that resonates with our audience. They are far from the cookie-cutter approach – they are the real deal.

Peter Chaffee
President


Total Wrecking & Environmental
Total Wrecking needed SEO expertise, content strategy, branding, and a successful CRM system. Their website looked good but lacked optimization and a strong content strategy. Estes Media provided a comprehensive project management approach, conducting content interviews, creating a blog template, and performing competitive research. They trained the team on HubSpot CRM and developed original content. Weekly updates ensured accountability and collaboration.
As a result, Total Wrecking saw a 25% increase in organic search traffic, a 200% increase in website traffic, a 90% rise in social engagement, and 10 times more inbound phone calls in the first year.
Estes Media knows their stuff and they are an amazing marketing ally. I could not recommend them more to anyone who is looking for a new marketing partner or SEO company to bring on board.

Sandy Bodami
Director
We Know What Works
Roofers! Let’s Get You More Leads
Get your roofing company out of stealth mode and into the spotlight. Getting found online is the #1 way to scale and grow your business beyond referrals.
Submit the Form
Now and let’s start growing your bottom line today!
Proof It Works
(And Not Just From Our Moms)
Our clients are happier with us than with 99% of other agencies. (We’re working on that last 1%.)
Don’t just take our word for it. Want to talk to our past clients? See here:
Google rating score: 5/5
Google Reviews

Daniel McIntyre
Great team, they took a thoughtful approach to the entire process. I highly recommend.

Carmen Flores
Estes Media is a great marketing agency and partner. I’ve worked with Joshua and his team across multiple brands and each time, they deliver! They have worked on SEO, branding, and creative engagements.

Michael David Kleban
Great work!!!

Tim Goodson
Great Work, looking forward to future projects.

Swapnil Parikh
Highly recommend the services. Josh is one of the most innovative and forward thinking marketers in the business. I’ve been super thankful for the work the team has done for the businesses I’ve been involved with as we’ve growth exponentially with their expertise.

Dominic Cerio
Super professional, strong turnaround time and really great work overall.

Walter Silveira

Steven Rasner
The number one media company we used in 40 years. Immediate impact with excellent results. Blows away prior experience with similar companies. 6 Stars

Asa Pitt
I brought Josh in to do some consulting and his guidance definitely sent my business in the right direction. If you’re serious about your online marketing and presence, you need to be serious about Estes Media.
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Get started now by scheduling a call. We’ll talk about your goals for your company and how we can help you achieve them.
Ready To Take Your Business To New Heights?
Get started now by scheduling a call. We’ll talk about your goals for your company and how we can help you achieve them.