Introduction
Most roofers rely on word-of-mouth, referrals, and maybe some paid ads to bring in new business. And while those things still matter, there’s another tool that gets overlooked way too often: email marketing.
We’re not talking about spam or cold email. We’re talking about emails you send to people who already know you—your past customers, current clients, and warm leads. These are folks who trust you, but may forget about you over time if you’re not staying in touch.
At Estes Media, we’ve helped roofing companies like Chaffee Roofing and Malone Roofing build simple, through roofer internet marketing services and effective email strategies that bring in more roofing leads, repeat business, and referrals. And today, we’ll show you how you can do the same.
Why Email Still Works (Better Than You Think)
Email might not be flashy, but it works. Why?
- It keeps you top-of-mind when customers actually need help
- It costs next to nothing to send
- It gives you a way to educate and build trust
- It drives repeat business and referrals from people who already like your work
Roofing is often a one-and-done job for many customers. But with the right email strategy, you can stay on their radar for repairs, maintenance, inspections, and referrals. It’s like putting a magnet on their fridge—except it actually gets read. That’s the power of smart roofing marketing.
Types of Emails Roofing Companies Should Be Sending
Here are five types of emails you can start sending that actually help your business and boost roofing lead generation:
- Educational Tips
Teach people how to take care of their roofs. For example:
- “3 Signs It Might Be Time to Replace Your Roof”
- “What to Know About Flat Roof Maintenance”
- “How to Get Ready for Storm Season”
These kinds of tips show you’re the expert and keep you helpful without being pushy. It also answers the questions you know your customers are already Googling—like how to get roofing leads or when to call a pro.
- Maintenance Reminders
Lots of commercial and residential roofs need regular checkups. Send a reminder:
- “It’s Been 1 Year Since Your Last Inspection”
- “Fall Roof Check-Up Time Is Here”
This kind of email can bring in easy repair and maintenance jobs from past customers. Think of it like a dental reminder—nobody loves it, but everybody needs it. Great for triggering fresh roofing leads with clients you’ve already won.
At Estes Media, we’ve used this type of email successfully for companies like Chaffee Roofing—helping them keep past customers engaged and turning routine service reminders into steady roofing lead generation.
- Project Highlights
Show off a recent job you’re proud of.
- Before and after photos
- Quick story about the client or the problem you solved
It’s a great way to build trust with future clients who see your real work. And let’s be honest, a well-installed roof is a thing of beauty. Might as well show it off to become your own roofing leads generator.
We’ve also helped clients like Malone Roofing use this strategy—packaging finished jobs into engaging updates that spark interest from new prospects and referrals.
- Company News or Community Involvement
Let people know what you’re up to:
- “We’re hiring!”
- “We just sponsored the Little League team”
- “Check out our new sheet metal shop”
It builds connection with your community and makes your company feel more real. People hire people they like—not just logos. This type of roofing marketing helps position your brand in a memorable way.
- Referral or Review Requests
Sometimes, all you need to do is ask:
- “Happy with your roof? Leave us a Google review.”
- “Know someone who needs roofing? Send them our way and get a $50 gift card.”
If you don’t ask, people often forget. These emails give them a reason to take action. And hey—everyone likes a little something for saying something nice. One email could turn one job into three. That’s roofing lead generation at work.
Real Results from Roofers We Work With
At Chaffee Roofing, a 100+ year-old commercial roofing company in Rhode Island, we helped them go from an outdated website and barely-there emails to:
- 600% more roofing leads
- $1M+ in new revenue
- A steady stream of website traffic from email newsletters and case studies
We didn’t just give them a digital facelift—we helped them turn content into a lead machine. Email played a key role in keeping their client base informed and nurturing new business with educational content and timely reminders.
For Malone Roofing, we built out a marketing strategy that:
- Brought in 10x more high-quality roofing leads
- Improved closing rates
- Helped their team stay in touch with property managers and general contractors
Email marketing was one of the core ways we maintained regular communication with their network and kept their projects visible. With a plan crafted by a roofing marketing agency, we made sure their brand stayed top-of-mind.
How to Get Started Without a Marketing Team
If you don’t have a full-time marketing person, don’t worry. Here’s how you can start small:
- Collect emails from every customer and lead
- Send one email a month (a tip, reminder, or update)
- Use a simple tool like Mailchimp or Constant Contact
- Write like you talk—you don’t need fancy words
- Track what people open and click
You don’t need to write a novel. Just keep it clear, helpful, and maybe even a little fun. If you can explain flashing over coffee, you can write an email about it.
Conclusion: Email Isn’t Flashy, But It Works
We get it. Email might not feel like a big deal. But it’s one of the easiest and cheapest ways to:
- Bring back old customers
- Get new referrals
- Educate your audience
- Build a better business over time
If you’re a roofer and not sending emails, you’re leaving money on the table. Or in the gutter. Probably both.
Need help? Estes Media is a full-service roofing marketing agency that works with contractors every day to write and manage campaigns that actually generate roofing leads. Whether you’re commercial, residential, or industrial—we’ll make it easy, and we’ll make it work.
