Case Study: PeopleJoy
Providing Construction Marketing Services NJ
Providing Construction Marketing Services NJ
B2B digital marketing is one of our main focusses. See how our case study, digital marketing strategies, and local SEO increased PeopleJoy’s visibility!
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About PeopleJoy

What They Needed

  • SEO Expertise: PeopleJoy has an attractive, eye-catching website, but under the hood, there were missed opportunities to optimize the site for search engines. Competitive keyword research and targeting, meta descriptions, H1 tags, photo tags, and content analysis were a few of the many tasks needed to take them to the next level.
  • Content Strategy: With a deep library of helpful resources and blog content creations, PeopleJoy had all the ingredients but no recipe. They needed a developed content strategy to help maximize their existing assets and better establish them as an industry resource for insightful, forward-thinking knowledge.
  • Case Study Development: PeopleJoy required a thoughtful, thorough, and eye-catching document that summarized all of the evidential reasons they’ve proven themselves as effective partners for their customers. Key stakeholder interviews, end-customer quotes, process and collaboration summaries were just a few of the elements this particular project required.
  • Marketing Strategy: A more thoughtful, long-term digital marketing strategy could go a long way in boosting various efforts across the company. PeopleJoy needed a refresh of digital marketing best practices and a helpful plan to make them more effective advocates for themselves and drive more organic leads from their website and digital channels.
SEO website company creating web pages that convert

The Challenges

PeopleJoy has a very well-built website and compelling brand promise but needed improvements to both its search optimization and strategic digital marketing efforts.

 

It contained all of the right ingredients but missed a cohesive recipe to ensure it was organically attracting the best audience to its website.

 

PeopleJoy also needed a fully-developed case study to help substantiate its brand and catalyze more business.

 

This task alone required that they identify a key client, source quotes, conduct interviews, create content, and graphically design a comprehensive study that lived up to the PeopleJoy name and could be used as an effective sales tool.

 

They needed a thorough technical SEO overhaul, including redeveloped H1 tags, meta descriptions, keyword research and targeting, and other fine-combed optimizations to help make their site even stronger.

 

Their existing content wasn’t being published or marketed as effectively as possible and needed a more thoughtful strategy to gain more visibility.

 

Their digital marketing presence in masse was less than the sum of its parts.

“Estes Media has been crucial in helping PeopleJoy develop sales tools and increase our visibility even more. We’ve seen a 30% uptick in our outbound marketing conversion rates since launching our case study.”

Emeka Oguh, Founder & CEO PeopleJoy

Processes and Highlights

In every project we undertake, Estes Media provides top-to-bottom project management and transparency by developing a personalized timeline, task list, and ongoing project workflow that’s updated, shared, and discussed on an ongoing basis.

 

Doing so helps establish a healthy collaboration by offering complete accountability and keeps every project within its timeframe and budget.

 

We conducted in-depth competitive research, content analyses, and keyword targeting. We informed key stakeholders on ongoing digital marketing best practices and implemented a long-term strategy to maximize both existing and future content development.

 

Ongoing calls with key stakeholders ensured everyone stayed informed and on-task.

 

We also developed a comprehensive case study from scratch by helping identify ideal clients, conducting interviews with their stakeholders, writing original content about their collaboration, sourcing quotes from both end-customers and management, and designing an attractive and on-brand digital document.

 

Altogether, we created an invaluable sales tool to substantiate their business.

Join Us on Your Journey to Success

Whether you’re a venture-backed startup or a titan in construction, Estes Media is your partner in growth. With a track record of turning strategies into success stories, we invite you to embark on a journey of transformation with us.

 

Let’s build, scale, and celebrate your brand’s legacy together.

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Proof It Works

(And Not Just From Our Moms)

Our clients are happier with us than with 99% of other agencies. (We’re working on that last 1%.)

Don’t just take our word for it. Want to talk to our past clients? See here:

Google rating score: 5/5

Google Reviews

Asa Pitt

Asa Pitt

I brought Josh in to do some consulting and his guidance definitely sent my business in the right direction. If you’re serious about your online marketing and presence, you need to be serious about Estes Media.

Dale Moss

Dale Moss

Amazingly creative and helped me navigate a very pivotal time in my career & business. With so many major agencies out there it’s hard to find a personal touch and always felt I was in great hands.

Gemma Lolos

Gemma Lolos

The team at Estes Media is both knowledgeable and reliable. I would happily recommend them to anyone looking to ramp up their marketing efforts!

Scott Ephemere

Scott Ephemere

Was initially nervous given we’re in different time zones/regions but turned out to be a non-issue. Communication has been flexible and reliable – same for their willingness to understand and meet the specific needs of my practice.

Palmer Owen

Palmer Owen

Estes Media is a fantastic agency and great at providing growth marketing services. I highly recommend them.

Daniel Lewkowicz

Daniel Lewkowicz

Great marketing team! Loved working with them!

Jennifer Escamilla

Jennifer Escamilla

Great team!

Swapnil Parikh

Swapnil Parikh

Highly recommend the services. Josh is one of the most innovative and forward thinking marketers in the business. I’ve been super thankful for the work the team has done for the businesses I’ve been involved with as we’ve growth exponentially with their expertise.

Aaron Fischer

Aaron Fischer

When starting my own business, I quickly learned there was a lot I didn’t know. Estes Media has helped us with branding and local search for leads to increase traffic and conversion. Highly recommend!

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Get started now by scheduling a call. We’ll talk about your goals for your company and how we can help you achieve them.

Top rated construction marketing ideas

Ready To Take Your Business To New Heights?

Get started now by scheduling a call. We’ll talk about your goals for your company and how we can help you achieve them.

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