Case Study: Malone Roofing
Estes Media Digital Marketing For Construction Companies
Estes Media Digital Marketing For Construction Companies
Discover how Estes Media transformed Malone Roofing’s online presence, boosting leads and revenue. A case study in digital marketing success.
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About Malone Roofing

Estes Media Digital Marketing For Construction Companies

What They Needed

$10M
in Sales
30%
in Organic Search
188%
in Total Leads
244%
in Social Media Leads

At Estes Media, our mission is to be more than just another marketing agency for our clients; we aim to be their trusted partner in achieving their marketing goals. Our collaboration with Malone Roofing is a testament to our commitment to understanding our client’s unique needs and helping them tell their story effectively in the digital landscape. In this case study, we’ll delve into the challenges Malone Roofing faced, the process we followed, and the remarkable results we achieved together.

“Understanding the power of marketing is essential, especially in industries like roofing. Malone Roofing’s commitment to building their brand and working with us to tell their story has been remarkable.”

Josh Estes, Partner & Founder at Estes Media

Estes Media Digital Marketing For Construction Companies
Estes Media provides roofing SEO marketing for roofers like Malone Roofing

The Challenges

Malone Roofing, a prominent roofing contractor, approached us with specific challenges they were experiencing in their digital marketing efforts:

  • Lack of Industry-Specific Expertise: Malone Roofing was searching for a marketing partner with experience in both commercial and residential roofing. They found that many agencies understood residential roofing but lacked expertise in the commercial sector.
  • Understanding the Brand: A significant hurdle for Malone Roofing was finding a marketing company that truly understood “Who is Malone?” and what made them unique in the roofing industry.
  • Previous Vendor Experience: Malone Roofing had previously worked with an in-house marketing manager and several marketing companies. However, these vendors fell short of fully comprehending the complexities of the roofing business and did not invest the time and energy to help Malone scale.
  • Outsourcing Comprehensive Marketing Needs: Malone Roofing explored whether to hire an in-house marketer or outsource their marketing requirements. They sought a partner who could excel in SEO expertise, website design/development, social media, PPC, media, and unique marketing campaigns.
  • Why Estes Media Was Chosen? After meeting the Estes team and hearing how much they were genuinely invested in helping Malone succeed paired with their industry expertise, Malone selected Estes Media as their partner.

Processes and Highlights

Our collaboration with Malone Roofing as their trusted marketing partner resulted in massive growth for the company.

  • Starts with Understanding: We took the time to understand Malone Roofing’s identity, from its commercial and residential expertise to the underpinnings of its business operations in order to create a tailored marketing outline. This deep understanding allowed us to communicate their brand to their market effectively and execute a plan that would drive exponential growth.
  • Building on The Fundamentals: From competitive research, implementing brand guidelines, standing up a marketing automation platform, and improving full-funnel analytics, Estes Media laid the foundation to run adaptable marketing strategies on.
  • Adaptable Marketing Strategies: Estes Media invested time and effort in getting to know Malone Roofing’s people and their unique strengths. This deep understanding allowed us to craft marketing strategies that truly represented the essence of Malone, setting them apart from competitors. From developing a clean high converting website, improving content for SEO, setting intelligent ad targeting, and developing engaging creatives to drive conversions, Estes Media helped Malone’s inbound qualified leads grow by over 10x while reducing the amount of spam.
  • Involving Key Players: Our collaborative approach involves weekly meetings with Malone Roofing to discuss marketing strategies and needs. This process is not limited to marketing personnel but extends to key players within the organization. This helps us all collaborate more effectively and truly function as the in-house team, fostering a deeper understanding of marketing’s impact on the business.
  • Elevating the Brad Across Ads: Estes Media played a pivotal role in increasing Malone Roofing’s brand awareness across various advertising channels (Social, Search & Connected TV). This not only attracted leads but when paired with high quality email campaigns and automations drove conversions.
  • Quality Leads: We refined Malone Roofing’s marketing approach to filter out low-quality leads. As a result, they started receiving quality leads with a significantly higher closing ratio. This shift positively impacted Malone Roofing’s sales efforts, with 90% customer retention.
  • Sales Growth: Malone Roofing’s sales ability improved, even in a changing economic landscape. Our marketing efforts contributed to an increase in private negotiated work, accounting for 80% of their projects.
  • Long-term Partnership: Malone Roofing appreciated our commitment to building deep relationships and working collaboratively. Our partnership extended beyond mere service provision, with Malone Roofing considering us as more than just a vendor.
Estes Media Digital Marketing For Construction Companies
Estes Media Digital Marketing For Construction Companies

“You guys have treated us more than just a customer. I’ve been really impressed with the way you guys took the time to understand who we are. In the past, marketing companies just wanted to put out ads, but you wanted to see our pictures, get to know our people, and that builds a lot for selling our brand. If you’re going to sell our brand, you’ve got to know who we are.”

Roman Malone, President at E. Cornell Malone Corp.

Conclusion

The partnership between Estes Media and Malone Roofing exemplifies the value of a strong client and roofing marketing agency relationship. Estes Media’s dedication to understanding Malone Roofing’s brand, addressing their specific challenges, and continually adapting their roofing marketing strategies has led to improved sales, a better understanding of marketing within the organization, and enhanced brand recognition through SEO content creation servicessocial media managementcreative roofing ads, and more. This case study demonstrates how a comprehensive, collaborative approach to digital roofer marketing can yield significant results in the roofing industry.

Join Us on Your Journey to Success

Whether you’re a venture-backed startup or a titan in construction, Estes Media is your partner in growth. With a track record of turning strategies into success stories, we invite you to embark on a journey of transformation with us.

 

Let’s build, scale, and celebrate your brand’s legacy together.

Case Study

Meet The Companies
We’ve Transformed

A New Jersey-Based

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Proof It Works

(And Not Just From Our Moms)

Our clients are happier with us than with 99% of other agencies. (We’re working on that last 1%.)

Don’t just take our word for it. Want to talk to our past clients? See here:

Google rating score: 5/5

Google Reviews

Estes Media Digital Marketing For Construction Companies

Aaron Fischer

When starting my own business, I quickly learned there was a lot I didn’t know. Estes Media has helped us with branding and local search for leads to increase traffic and conversion. Highly recommend!

Estes Media Digital Marketing For Construction Companies

Eleonora Miteva

Estes Media did a great job with the branding efforts and beat our expectations on our advertising campaigns performance. They are very responsive and clearly care about their work and their clients.

Estes Media Digital Marketing For Construction Companies

Jason Bloomquist

Estes Media Digital Marketing For Construction Companies

Sandra Arianna

Where do I begin! I cannot say enough good things about Josh, Andrew and the entire Estes Media team. They have completely revamped our online presence and have taught us along the way. Their knowledge in the industry is unmatched. We have gained so much more than a marketing agency in them – we have a long standing partnership and can’t wait to see all that we will do together in the future.

Estes Media Digital Marketing For Construction Companies

Roberto Roa

Best In the Space

Estes Media Digital Marketing For Construction Companies

Palmer Owen

Estes Media is a fantastic agency and great at providing growth marketing services. I highly recommend them.

Estes Media Digital Marketing For Construction Companies

Michael David Kleban

Great work!!!

Estes Media Digital Marketing For Construction Companies

Steven Rasner

Great advice. Decisive. Out performed our expectations.

Estes Media Digital Marketing For Construction Companies

Carmen Flores

Estes Media is a great marketing agency and partner. I’ve worked with Joshua and his team across multiple brands and each time, they deliver! They have worked on SEO, branding, and creative engagements.

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Estes Media Digital Marketing For Construction Companies

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Get started now by scheduling a call. We’ll talk about your goals for your company and how we can help you achieve them.

Estes Media Digital Marketing For Construction Companies

Ready To Take Your Business To New Heights?

Get started now by scheduling a call. We’ll talk about your goals for your company and how we can help you achieve them.

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