About Derive Technologies
What They Needed
Derive Technologies, a prominent VAR and IT solutions company based in the heart of New York City, knew they needed a big change to their overall marketing efforts. Their website felt like it was stuck in the past, and their sparse digital marketing efforts weren’t driving the growth they envisioned. After considering several options, including a slew of third-party agencies, they chose Estes Media — not just for their proven marketing expertise, but thanks in large part because of a professional connection they could trust. This case study shares how that decision led to a long-lasting partnership and real results for Derive Technologies.
The Challenges: Outdated Website & Uninspiring Partnerships
When Luis Zea, Director of Marketing Derive Technologies, stepped into his role in 2019, he immediately noticed their website wasn’t working in their favor. It was outdated, clunky, difficult to navigate, and didn’t at all reflect the modern tech company they were striving to be. Worse yet, the marketing agency they were using at the time was often unresponsive and lacked the kind of collaborative energy that fuels innovation.
Derive Technologies was largely entrenched in an “analogue” marketing strategy of sorts, relying almost exclusively on in-person events, white papers, and other traditional models to drive their marketing efforts. Not only was the website a poor representation of the IT solutions powerhouse they were, but they were invariably leaving a lot of potential business on the table by not making earnest digital marketing efforts.
Key Challenges:
- Old, Inefficient Website: Built on an outdated version of Drupal, it failed to impress visitors, successfully convey their depth of services, highlight their primary verticals/ideal customer personas, or support Derive Tech’s growing needs.
- A Missing Partnership: Their old agency didn’t understand their needs, struggled with project management, and lacked chemistry, leaving the team frustrated. Communication was sparse and deliverables were minimal.
- Needed a Full-Service Solution: Derive Technologies needed more than a website redesign; they needed a full-blown marketing partner to help with content creation, digital strategy, and ongoing support to bring their overall marketing efforts into the present day.
The Solution: Why Estes Media Was The Perfect Fit
Luis began looking for a new marketing partner, tapping into his professional network to find the right agency. Several contenders were great on paper, but ended up being too pricey for what they offered or lacked the expertise that the Estes team conveyed from the first call. Estes Media stood out for three key reasons:
- Expertise at the Right Value: Estes Media came with a solid portfolio of industry-relevant work and a clear understanding of how to deliver top-tier content and deliverables at a price that made sense.
- Real Human Connection: From the start, Luis felt an immediate trust with the entire Estes Media team. They listened, understood the challenges, and had a genuine, easy-to-work-with approach. They also offered substantive marketing insights, regardless of the scope of the current project.
- Responsiveness & Flexibility: Estes Media didn’t just provide services — they became a real partner and extension of Luis’ internal marketing group. Their team was always readily available, never missed a weekly call, and was constantly willing to adjust and offer fresh ideas.
A Seamless, Collaborative Process
Working with Estes Media was a breath of fresh air for Derive Technologies. The team took on the challenge of revamping the outdated website and brought it into the modern age, both in terms of design and functionality. The best part? They made the process easy for Derive Technologies, requiring minimal oversight and ensuring everything ran smoothly. On top of a well-designed site, they ensured it was built on an ultra-secure CMS to suit Derive’s needs, and constructed it in an intuitive way that allowed Luis and team to make changes seamlessly, without needing to be reliant on Estes Media for ongoing maintenance or content updates.
In addition to the website, Estes Media has maintained a consistent output of high-impact, data-driven, and keyword-optimized content month to month, always ensuring content was insightful and timely. From blogs and case studies to white papers and sales collateral, they thoughtfully managed the creation and publishing of all copy. They even built out several additional sections of the newly launched website, including a newly written Cybersecurity section, Solution Briefs, and much more.
What Made the Partnership Work:
- Open Communication: Estes Media was always proactive and fully transparent, ensuring Derive Technologies never felt in the dark. Whether it was website updates or marketing strategies, they made sure Luis and his team were in the loop and had opportunities to review and revise without being a time burden.
- Understanding the Business: Estes didn’t just provide surface-level solutions. They took the time to dig into Derive Technologies’ business model, ensuring the content, collateral, and strategy they developed resonated with the company’s goals. Their marketing approach was the opposite of one-size-fits-all; it was ever-evolving and uniquely tailored to Derive, never afraid to adapt to changes in industry trends or marketing best practices.
- Feeling Like Family: Luis often remarked that working with Estes felt like they had an extra team member — a partner fully invested in Derive Tech’s success. Estes Media was much more than a vendor or agency; they were a partner and extension of Luis’ efforts.
“I cannot emphasize enough the trust factor that I enjoy with Estes Media. It’s like having another family member working in our marketing function. They’re not just an external vendor; they’re an integral part of our team, always ready to step up and provide business strategy advice. It’s a rare relationship, and I value it tremendously.”
The Results: Real Impact For Derive Tech
The most visible outcome? A brand-new website that reflected Derive Technologies’ true identity — modern, professional, and functional. But that was just the start. Estes Media continued to provide support with marketing collateral and content creation, helping Derive Technologies stay on top of their game and consistently produce top quality external content and impactful internal content for their sales leads and beyond. The partnership has continued to grow, with future plans including more in-depth digital marketing campaigns, including advertising management, email campaigns, and press relations.
Key Results:
- A Modern Website: The redesigned website vastly improved user experience and elevated Derive Tech’s brand.
- Consistent Marketing Support: Ongoing content and collateral creation helped their small marketing team punch above their weight.
- A Trusted Partnership: Estes Media became more than a vendor — they became a strategic partner with long-term plans for growth.
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Committed to delivering exceptional customer experiences, Derive Technologies maintains strong partnerships with leading manufacturers, ensuring access to the best volume discounts and buying programs.
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Estes Media have been essential partners in developing our sales and marketing plans. Whether it's CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.
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