About Derive Technologies
What They Needed
Derive Technologies, a prominent VAR and IT solutions company based in the heart of New York City, knew they needed a big change to their overall marketing efforts. Their website felt like it was stuck in the past, and their sparse digital marketing efforts weren’t driving the growth they envisioned. After considering several options, including a slew of third-party agencies, they chose Estes Media — not just for their proven marketing expertise, but thanks in large part because of a professional connection they could trust. This case study shares how that decision led to a long-lasting partnership and real results for Derive Technologies.
The Challenges: Outdated Website & Uninspiring Partnerships
When Luis Zea, Director of Marketing Derive Technologies, stepped into his role in 2019, he immediately noticed their website wasn’t working in their favor. It was outdated, clunky, difficult to navigate, and didn’t at all reflect the modern tech company they were striving to be. Worse yet, the marketing agency they were using at the time was often unresponsive and lacked the kind of collaborative energy that fuels innovation.
Derive Technologies was largely entrenched in an “analogue” marketing strategy of sorts, relying almost exclusively on in-person events, white papers, and other traditional models to drive their marketing efforts. Not only was the website a poor representation of the IT solutions powerhouse they were, but they were invariably leaving a lot of potential business on the table by not making earnest digital marketing efforts.
Key Challenges:
- Old, Inefficient Website: Built on an outdated version of Drupal, it failed to impress visitors, successfully convey their depth of services, highlight their primary verticals/ideal customer personas, or support Derive Tech’s growing needs.
- A Missing Partnership: Their old agency didn’t understand their needs, struggled with project management, and lacked chemistry, leaving the team frustrated. Communication was sparse and deliverables were minimal.
- Needed a Full-Service Solution: Derive Technologies needed more than a website redesign; they needed a full-blown marketing partner to help with content creation, digital strategy, and ongoing support to bring their overall marketing efforts into the present day.
The Solution: Why Estes Media Was The Perfect Fit
Luis began looking for a new marketing partner, tapping into his professional network to find the right agency. Several contenders were great on paper, but ended up being too pricey for what they offered or lacked the expertise that the Estes team conveyed from the first call. Estes Media stood out for three key reasons:
- Expertise at the Right Value: Estes Media came with a solid portfolio of industry-relevant work and a clear understanding of how to deliver top-tier content and deliverables at a price that made sense.
- Real Human Connection: From the start, Luis felt an immediate trust with the entire Estes Media team. They listened, understood the challenges, and had a genuine, easy-to-work-with approach. They also offered substantive marketing insights, regardless of the scope of the current project.
- Responsiveness & Flexibility: Estes Media didn’t just provide services — they became a real partner and extension of Luis’ internal marketing group. Their team was always readily available, never missed a weekly call, and was constantly willing to adjust and offer fresh ideas.
A Seamless, Collaborative Process
Working with Estes Media was a breath of fresh air for Derive Technologies. The team took on the challenge of revamping the outdated website and brought it into the modern age, both in terms of design and functionality. The best part? They made the process easy for Derive Technologies, requiring minimal oversight and ensuring everything ran smoothly. On top of a well-designed site, they ensured it was built on an ultra-secure CMS to suit Derive’s needs, and constructed it in an intuitive way that allowed Luis and team to make changes seamlessly, without needing to be reliant on Estes Media for ongoing maintenance or content updates.
In addition to the website, Estes Media has maintained a consistent output of high-impact, data-driven, and keyword-optimized content month to month, always ensuring content was insightful and timely. From blogs and case studies to white papers and sales collateral, they thoughtfully managed the creation and publishing of all copy. They even built out several additional sections of the newly launched website, including a newly written Cybersecurity section, Solution Briefs, and much more.
What Made the Partnership Work:
- Open Communication: Estes Media was always proactive and fully transparent, ensuring Derive Technologies never felt in the dark. Whether it was website updates or marketing strategies, they made sure Luis and his team were in the loop and had opportunities to review and revise without being a time burden.
- Understanding the Business: Estes didn’t just provide surface-level solutions. They took the time to dig into Derive Technologies’ business model, ensuring the content, collateral, and strategy they developed resonated with the company’s goals. Their marketing approach was the opposite of one-size-fits-all; it was ever-evolving and uniquely tailored to Derive, never afraid to adapt to changes in industry trends or marketing best practices.
- Feeling Like Family: Luis often remarked that working with Estes felt like they had an extra team member — a partner fully invested in Derive Tech’s success. Estes Media was much more than a vendor or agency; they were a partner and extension of Luis’ efforts.
“I cannot emphasize enough the trust factor that I enjoy with Estes Media. It’s like having another family member working in our marketing function. They’re not just an external vendor; they’re an integral part of our team, always ready to step up and provide business strategy advice. It’s a rare relationship, and I value it tremendously.”
The Results: Real Impact For Derive Tech
The most visible outcome? A brand-new website that reflected Derive Technologies’ true identity — modern, professional, and functional. But that was just the start. Estes Media continued to provide support with marketing collateral and content creation, helping Derive Technologies stay on top of their game and consistently produce top quality external content and impactful internal content for their sales leads and beyond. The partnership has continued to grow, with future plans including more in-depth digital marketing campaigns, including advertising management, email campaigns, and press relations.
Key Results:
- A Modern Website: The redesigned website vastly improved user experience and elevated Derive Tech’s brand.
- Consistent Marketing Support: Ongoing content and collateral creation helped their small marketing team punch above their weight.
- A Trusted Partnership: Estes Media became more than a vendor — they became a strategic partner with long-term plans for growth.
Join Us on Your Journey to Success
Whether you’re a venture-backed startup or a titan in construction, Estes Media is your partner in growth. With a track record of turning strategies into success stories, we invite you to embark on a journey of transformation with us.
Let’s build, scale, and celebrate your brand’s legacy together.
Case Study
Meet The Companies
We’ve Transformed
Total Wrecking & Environmental
Total Wrecking needed SEO expertise, content strategy, branding, and a successful CRM system. Their website looked good but lacked optimization and a strong content strategy. Estes Media provided a comprehensive project management approach, conducting content interviews, creating a blog template, and performing competitive research. They trained the team on HubSpot CRM and developed original content. Weekly updates ensured accountability and collaboration.
As a result, Total Wrecking saw a 25% increase in organic search traffic, a 200% increase in website traffic, a 90% rise in social engagement, and 10 times more inbound phone calls in the first year.
Estes Media knows their stuff and they are an amazing marketing ally. I could not recommend them more to anyone who is looking for a new marketing partner or SEO company to bring on board.
Sandy Bodami
Director
Chaffee Roofing
Chaffee Roofing, a 115-year-old company in Providence, RI, recognized the need for digital marketing to stay competitive. President Peter Chaffee faced the decision of hiring a full-time marketer or an agency, opting for Estes Media for their expertise in commercial roofing and transparent approach. Estes Media conducted interviews with Chaffee Roofing's experts, held weekly meetings, and developed tailored strategies. Their services included content creation, advertising campaigns, social media management, and email marketing. This collaboration resulted in high-quality content, increased leads, and over $1 million in additional revenue. Peter Chaffee praised Estes Media for their industry knowledge and customized approach, significantly contributing to Chaffee Roofing's growth and success.
Estes Media's unique approach to content creation offers strategic insights and meticulous content review and sets them apart by truly understanding our industry, commercial roofing. In a world filled with generic content, their expertise shines through, ensuring the delivery of high-quality, authentic content that resonates with our audience. They are far from the cookie-cutter approach – they are the real deal.
Peter Chaffee
President
Simpson Unlimited
We provided comprehensive project management and transparency by building a detailed timeline, task list, and collaborative process to keep the project on-budget and on-time.
We conducted detailed content interviews with key stakeholders to understand their pain points in the sales process. We created a blog template from scratch and produced a monthly piece of pillar content.
We provided editable WordPress setup and design collaboration and conducted competitive research, keyword research, design/development testing, system integration, and training to ensure the website was equipped with every modern and forward-thinking functionality.
We implemented, customized and trained the team on how to best use HubSpot CRM for Commercial Construction and developed automated workflows and custom reports to help improve processes.
We provided weekly updates during standing call times for project/process accountability and ongoing collaboration.
Estes Media have been essential partners in developing our sales and marketing plans. Whether it's CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.
Dan Saportas
Executive Vice President Simpson Unlimited, Inc.
PeopleJoy
PeopleJoy is a financial wellness company founded in 2016 by Emeka Oguh, headquartered in Philadelphia, Pennsylvania.
The company specializes in providing equity-based education assistance programs within the employee benefits sector, aiming to help employees manage and repay student loans effectively. PeopleJoy's platform offers a suite of services designed to attract and retain talent. By integrating these services into a unified digital platform, PeopleJoy aims to alleviate the burden of student debt, foster financial wellness, and support the professional growth of the modern workforce.
Estes Media have been essential partners in developing our sales and marketing plans. Whether it's CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.
Emeka Oguh
CEO at PeopleJoy
SLC Southern Land Company
Southern Land Company (SLC), founded in 1986 by Tim Downey, is a privately held, full-service real estate development firm headquartered in Nashville, Tennessee. The company specializes in creating single-family homes, multifamily residences, and mixed-use communities across the United States.
SLC operates under a vertically integrated business model, encompassing development, infrastructure, design, construction, property management, garden services, and lifestyle amenities. This comprehensive approach enables seamless collaboration among various departments, ensuring cohesive and high-quality project delivery.
The company's core values include a warm welcome, commitment to excellence, dedication to teamwork, drive for innovation, and engagement with the community. These principles guide SLC in creating thoughtfully designed spaces that foster a sense of community and enhance the quality of life for residents.
Tim Downey, as the Founder and Chief Executive Officer, has been the visionary force behind SLC's mission to "create the extraordinary and cultivate joy." Under his leadership, SLC has expanded its footprint nationwide, establishing a reputation for creativity, quality, and integrity in the real estate development industry.
Estes Media have been essential partners in developing our sales and marketing plans. Whether it's CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.
Jenna Lefever
Head of Public Relations
AnchoRock
AnchoRock is a construction safety and compliance software company that provides mobile-first solutions designed specifically for contractors.
Their platform enables construction professionals to digitize safety programs and automate daily tasks, ensuring compliance and enhancing worker safety.
In June 2023, AnchoRock was acquired by KPA, a leading provider of Environment, Health, and Safety (EHS) software and solutions.
This acquisition aims to enhance KPA's offerings in the construction industry by integrating AnchoRock's specialized software, thereby helping contractors digitize safety programs, reduce incident rates, and maintain regulatory compliance.
Estes Media have been essential partners in developing our sales and marketing plans. Whether it's CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.
Taylor Thorn
Cofounder & CEO
Derive Technologies
Derive Technologies is a privately held IT consultancy firm headquartered in New York, NY.
Established over 20 years ago, the company specializes in providing comprehensive IT support and services to a diverse range of industries, including advertising, education, financial services, government, healthcare, legal, retail, and transportation.
As a certified Minority-Owned Business Enterprise (MBE), Derive Technologies offers a wide array of services, such as infrastructure design and development, maintenance, security implementation, and network integration. Their consulting expertise encompasses areas like data storage, network virtualization, wireless technologies, cloud computing, data center solutions, mobility, collaboration, networking, security, and managed services.
Committed to delivering exceptional customer experiences, Derive Technologies maintains strong partnerships with leading manufacturers, ensuring access to the best volume discounts and buying programs.
Their mission focuses on leveraging collective customer experiences and a comprehensive portfolio of IT products and services to improve business processes, manage and consolidate enterprise information, and implement proven best practices.
Estes Media have been essential partners in developing our sales and marketing plans. Whether it's CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.
Luis Zea
Director of Marketing
Malone Roofing
Malone Roofing is a reputable roofing company with a rich history spanning over 50 years. Founded by Horace J. Malone in the late 1940s in Hattiesburg, Mississippi, the company has grown from a local roofing outfit into an award-winning regional enterprise. Today, Malone Roofing operates across Mississippi, Alabama, Louisiana, and the Florida Panhandle, offering a comprehensive range of services, including commercial and residential roofing, service and maintenance, and metal wall panel installations.
The company remains family-owned and operated, with Roman and Ryan Malone leading as President and Vice President, respectively. Malone Roofing is committed to delivering high-quality roofing solutions that focus on quality, service, and value. They offer clients a full range of roofing options, from traditional crafts to new and innovative products and skills, in both new build and refurbishment roofing construction projects.
With a workforce of over 200 employees and a fleet of more than 100 vehicles, Malone Roofing serves a wide geographic area, providing services such as roof replacement, repair, inspection, and maintenance. The company also offers roof financing options and assistance with roof insurance claims, positioning itself as a trusted partner for quality roof replacements and services in the South.
Malone Roofing's dedication to excellence is evident in its long-standing history and the trust it has built with homeowners and businesses across the Southeastern United States. The company's focus on continuously improving and putting customers at the heart of everything they do has solidified their reputation as a leader in the roofing industry.
Estes Media have been essential partners in developing our sales and marketing plans. Whether it's CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.
Roman Malone
President of Malone Roofing
AnchoRock
AnchoRock is a construction safety and compliance software company that provides mobile-first solutions designed specifically for contractors.
Their platform enables construction professionals to digitize safety programs and automate daily tasks, ensuring compliance and enhancing worker safety.
In June 2023, AnchoRock was acquired by KPA, a leading provider of Environment, Health, and Safety (EHS) software and solutions.
This acquisition aims to enhance KPA’s offerings in the construction industry by integrating AnchoRock’s specialized software, thereby helping contractors digitize safety programs, reduce incident rates, and maintain regulatory compliance.
Estes Media have been essential partners in developing our sales and marketing plans. Whether it’s CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.
Taylor Thorn
Cofounder & CEO
SLC Southern Land Company
Southern Land Company (SLC), founded in 1986 by Tim Downey, is a privately held, full-service real estate development firm headquartered in Nashville, Tennessee. The company specializes in creating single-family homes, multifamily residences, and mixed-use communities across the United States.
SLC operates under a vertically integrated business model, encompassing development, infrastructure, design, construction, property management, garden services, and lifestyle amenities. This comprehensive approach enables seamless collaboration among various departments, ensuring cohesive and high-quality project delivery.
The company’s core values include a warm welcome, commitment to excellence, dedication to teamwork, drive for innovation, and engagement with the community. These principles guide SLC in creating thoughtfully designed spaces that foster a sense of community and enhance the quality of life for residents.
Tim Downey, as the Founder and Chief Executive Officer, has been the visionary force behind SLC’s mission to “create the extraordinary and cultivate joy.” Under his leadership, SLC has expanded its footprint nationwide, establishing a reputation for creativity, quality, and integrity in the real estate development industry.
Estes Media have been essential partners in developing our sales and marketing plans. Whether it’s CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.
Jenna Lefever
Head of Public Relations
PeopleJoy
PeopleJoy is a financial wellness company founded in 2016 by Emeka Oguh, headquartered in Philadelphia, Pennsylvania.
The company specializes in providing equity-based education assistance programs within the employee benefits sector, aiming to help employees manage and repay student loans effectively. PeopleJoy’s platform offers a suite of services designed to attract and retain talent. By integrating these services into a unified digital platform, PeopleJoy aims to alleviate the burden of student debt, foster financial wellness, and support the professional growth of the modern workforce.
Estes Media have been essential partners in developing our sales and marketing plans. Whether it’s CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.
Emeka Oguh
CEO at PeopleJoy
Malone Roofing
Malone Roofing is a reputable roofing company with a rich history spanning over 50 years. Founded by Horace J. Malone in the late 1940s in Hattiesburg, Mississippi, the company has grown from a local roofing outfit into an award-winning regional enterprise. Today, Malone Roofing operates across Mississippi, Alabama, Louisiana, and the Florida Panhandle, offering a comprehensive range of services, including commercial and residential roofing, service and maintenance, and metal wall panel installations.
The company remains family-owned and operated, with Roman and Ryan Malone leading as President and Vice President, respectively. Malone Roofing is committed to delivering high-quality roofing solutions that focus on quality, service, and value. They offer clients a full range of roofing options, from traditional crafts to new and innovative products and skills, in both new build and refurbishment roofing construction projects.
With a workforce of over 200 employees and a fleet of more than 100 vehicles, Malone Roofing serves a wide geographic area, providing services such as roof replacement, repair, inspection, and maintenance. The company also offers roof financing options and assistance with roof insurance claims, positioning itself as a trusted partner for quality roof replacements and services in the South.
Malone Roofing’s dedication to excellence is evident in its long-standing history and the trust it has built with homeowners and businesses across the Southeastern United States. The company’s focus on continuously improving and putting customers at the heart of everything they do has solidified their reputation as a leader in the roofing industry.
Estes Media have been essential partners in developing our sales and marketing plans. Whether it’s CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.
Roman Malone
President of Malone Roofing
Derive Technologies
Derive Technologies is a privately held IT consultancy firm headquartered in New York, NY.
Established over 20 years ago, the company specializes in providing comprehensive IT support and services to a diverse range of industries, including advertising, education, financial services, government, healthcare, legal, retail, and transportation.
As a certified Minority-Owned Business Enterprise (MBE), Derive Technologies offers a wide array of services, such as infrastructure design and development, maintenance, security implementation, and network integration. Their consulting expertise encompasses areas like data storage, network virtualization, wireless technologies, cloud computing, data center solutions, mobility, collaboration, networking, security, and managed services.
Committed to delivering exceptional customer experiences, Derive Technologies maintains strong partnerships with leading manufacturers, ensuring access to the best volume discounts and buying programs.
Their mission focuses on leveraging collective customer experiences and a comprehensive portfolio of IT products and services to improve business processes, manage and consolidate enterprise information, and implement proven best practices.
Estes Media have been essential partners in developing our sales and marketing plans. Whether it’s CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.
Luis Zea
Director of Marketing
Simpson Unlimited
We provided comprehensive project management and transparency by building a detailed timeline, task list, and collaborative process to keep the project on-budget and on-time.
We conducted detailed content interviews with key stakeholders to understand their pain points in the sales process. We created a blog template from scratch and produced a monthly piece of pillar content.
We provided editable WordPress setup and design collaboration and conducted competitive research, keyword research, design/development testing, system integration, and training to ensure the website was equipped with every modern and forward-thinking functionality.
We implemented, customized and trained the team on how to best use HubSpot CRM for Commercial Construction and developed automated workflows and custom reports to help improve processes.
We provided weekly updates during standing call times for project/process accountability and ongoing collaboration.
Estes Media have been essential partners in developing our sales and marketing plans. Whether it’s CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.
Dan Saportas
Executive Vice President Simpson Unlimited, Inc.
Chaffee Roofing
Chaffee Roofing, a 115-year-old company in Providence, RI, recognized the need for digital marketing to stay competitive. President Peter Chaffee faced the decision of hiring a full-time marketer or an agency, opting for Estes Media for their expertise in commercial roofing and transparent approach. Estes Media conducted interviews with Chaffee Roofing’s experts, held weekly meetings, and developed tailored strategies. Their services included content creation, advertising campaigns, social media management, and email marketing. This collaboration resulted in high-quality content, increased leads, and over $1 million in additional revenue. Peter Chaffee praised Estes Media for their industry knowledge and customized approach, significantly contributing to Chaffee Roofing’s growth and success.
Estes Media’s unique approach to content creation offers strategic insights and meticulous content review and sets them apart by truly understanding our industry, commercial roofing. In a world filled with generic content, their expertise shines through, ensuring the delivery of high-quality, authentic content that resonates with our audience. They are far from the cookie-cutter approach – they are the real deal.
Peter Chaffee
President
Total Wrecking & Environmental
Total Wrecking needed SEO expertise, content strategy, branding, and a successful CRM system. Their website looked good but lacked optimization and a strong content strategy. Estes Media provided a comprehensive project management approach, conducting content interviews, creating a blog template, and performing competitive research. They trained the team on HubSpot CRM and developed original content. Weekly updates ensured accountability and collaboration.
As a result, Total Wrecking saw a 25% increase in organic search traffic, a 200% increase in website traffic, a 90% rise in social engagement, and 10 times more inbound phone calls in the first year.
Estes Media knows their stuff and they are an amazing marketing ally. I could not recommend them more to anyone who is looking for a new marketing partner or SEO company to bring on board.
Sandy Bodami
Director
A New Jersey-Based
Other Case Studies
Proof It Works
(And Not Just From Our Moms)
Our clients are happier with us than with 99% of other agencies. (We’re working on that last 1%.)
Don’t just take our word for it. Want to talk to our past clients? See here:
Google rating score: 5/5
Google Reviews
Palmer Owen
Estes Media is a fantastic agency and great at providing growth marketing services. I highly recommend them.
Kaeleigh Gilabert
Excellent customer service and efficient service, really shows their experience
Daniel Lewkowicz
Great marketing team! Loved working with them!
Tais S
Thank you Estes Media for the work & creative process! I am looking forward to future projects together. Professional, highly detail oriented and visionary, it was a real pleasure to work with you!
Georgina Hernandez
The best to work with !!! Professional and the sweetest people!!! Defiantly recommend!!!!
Jon M
They really help us improve our SEO. Joshua and team are such a pleasure to work with. They helped us with our rebrand, we love our new logo, brand messaging and their advertising campaigns are generating more leads then we had previously been getting. These guys are the best construction marketing agency we have ever worked with!
Matthew De Vito
Josh and team bring their hard hat and lunch box to work every day. They grind, they constantly search for ways to improve, and they excel at showcasing the value their clients have to offer. All firms are stronger in some areas than others. Estes’ ability to leverage their network of clients and partners to mutually benefit each elegantly rounds out a holistic approach that’s about more than just digital buzz words. They aim to continually build up trust over time, and are as interested in what we do today as the day we began working with them. That’s pushed us to match their enthusiasm and effort, ultimately propelling us towards accomplishing the goals we first laid out. They will hold you accountable to work on your business, not just in it.
pooja khandelwal
Working with Estes Media and Joshua has been a transformative experience! Look no further for your branding, SEO, website, social media, and every other marketing need. Joshua is an insightful strategist who truly understands how to align marketing with business goals. His ability to combine creativity with data, along with his deep knowledge of the construction industry, brought significant value to our company.
The Estes Media team was proactive, communicative, and always willing to go the extra mile to ensure success. Hands down recommend them 100% to any organization looking for impactful marketing initiatives that stick and deliver measurable ROI.
Sandra Arianna
Where do I begin! I cannot say enough good things about Josh, Andrew and the entire Estes Media team. They have completely revamped our online presence and have taught us along the way. Their knowledge in the industry is unmatched. We have gained so much more than a marketing agency in them – we have a long standing partnership and can’t wait to see all that we will do together in the future.
Join Us on Your Journey to Success, Get Smarter About Growth
Get “The Growth Playbook”—our weekly email with no-fluff insights and real stories for teams that want to grow without the guesswork.
Ready To Take Your Business To New Heights?
Get started now by scheduling a call. We’ll talk about your goals for your company and how we can help you achieve them.
Ready To Take Your Business To New Heights?
Get started now by scheduling a call. We’ll talk about your goals for your company and how we can help you achieve them.