Case Study: Chaffee Roofing
Estes Media Chaffee Roofing
Estes Media Chaffee Roofing
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Estes Media Roofing Marketing Agency Case Study

About Chaffee Roofing

What They Needed

300%
in Organic Traffic
600%
More Leads
1M
in Additional Revenue

 

Chaffee Roofing, a 115-year-old commercial roofing company based in Providence, RI, has been serving private businesses in the New England area with top-notch roofing services.

 

Over the decades, Chaffee Roofing has experienced continuous growth. Still, in the evolving digital landscape, they recognized the need to move their roofer marketing efforts into the digital realm to compete more effectively and expand their market share.

 

In this case study, we’ll delve into the challenges Chaffee Roofing faced, why they chose us, the process we followed at Estes Media, and the remarkable results we achieved together.

Optimizing roofing promotions for roofers like Chaffee Industrial Roofing

The Challenges

President Peter Chaffee faced a crucial decision in 2022: hiring a full-time in-house marketer or partnering with a full-service digital marketing agency. To make this decision, Peter interviewed multiple agencies and full-time marketers, seeking a solution to help grow Chaffee Roofing in the aftermath of the pandemic. However, he noticed that most agencies offered vague promises and focused on metrics that failed to understand their business-specific needs. The challenges they faced included:

  • Limited Digital Presence: Chaffee Roofing lacked a strong online presence, including an underperforming website and minimal engagement on social media platforms.
    Ineffective Content: Previous agencies delivered blog posts and content needing more commercial roofing industry expertise. The content often required extensive rewrites, wasting valuable time for Chaffee Roofing’s team.
  • Marketing Expertise: Many competing agencies needed a deeper understanding of commercial roofing, resulting in marketing materials that failed to resonate with Chaffee Roofing’s target audience.
  • Vague Promises: Most agencies made vague promises and focused on metrics that didn’t provide a comprehensive view of the marketing efforts’ effectiveness. Peter Chaffee sought transparency in his partnership, which was often lacking in other agencies’ proposals.

Why Estes Media Was Chosen?

Estes Media emerged as the standout choice for Chaffee Roofing due to several key factors:

  • Expertise in Commercial Roofing: Estes Media demonstrated a profound understanding of the commercial roofing industry, setting them apart from other agencies.
  • Full-Transparency: Estes Media promised transparency in its approach, fostering trust between Peter Chaffee and the agency.
  • Full-Service Approach: Estes Media offers a comprehensive suite of services, including content creation, advertising, social media management, email campaigns, and website development.
  • Customization: Estes Media customized its strategies and efforts to align with Chaffee Roofing’s unique needs and goals, bridging the gap between hiring a full-time employee and an agency.

Estes Media began its partnership with Chaffee Roofing by interviewing the company’s subject matter experts. This collaborative approach ensured that our content and strategies were tailored to the roofing industry.

 

The weekly meetings between Chaffee Roofing and Estes Media allowed for discussions about content, next steps, strategy updates, and a chance for Peter Chaffee to review and provide input before content was published and strategies implemented.

 

Estes Media brought proactive ideas to the table, involving the roofing company in the content creation process and providing clear direction. Estes Media’s efforts encompassed:

  • Monthly content creation, including blogs, pages, and case studies.
  • Search and Social Advertising Campaigns.
  • Development and implementation of weekly social media posts.
  • Creation and distribution of bi-monthly marketing emails.

Our partnership with Chaffee Roofing went beyond traditional digital marketing services. At Estes Media, we also offered guidance and suggestions related to branding, promotional items, and case studies. We actively worked to develop a roofing marketing mindset within the Chaffee Roofing team.

“Estes Media’s unique approach to content creation offers strategic insights and meticulous content review and sets them apart by truly understanding our industry, commercial roofing. In a world filled with generic content, their expertise shines through, ensuring the delivery of high-quality, authentic content that resonates with our audience. They are far from the cookie-cutter approach – they are the real deal.”
Peter Chaffee, President
Chaffee Roofing

Peter Chaffee, President

Year One Estes Media Results: Over $1 Million in Additional Revenue

Since partnering with Estes Media, Chaffee Roofing has experienced significant improvements and results for their business:

  • High-Quality Content: The content produced by Estes Media showcased their deep understanding of commercial roofing, addressing a long-standing issue for Chaffee Roofing. This improved content quality, saved time, and enhanced the company’s credibility.
  • Customization and Expertise: Chaffee Roofing appreciated Estes Media’s customized approach and industry expertise. It made them feel like they had a team of specialists supporting their business development efforts.
  • Marketing Mindset: The collaboration with Estes Media inspired Chaffee Roofing’s team to think more strategically about marketing. They began actively considering roofing digital marketing opportunities, such as case studies and customer references, which they hadn’t previously explored.
  • Measurable Results: Estes Media provided clear metrics and insights into the performance of Chaffee Roofing’s digital marketing efforts. This transparency allowed for better-informed decision-making.
  • Increased Leads: Chaffee Roofing’s sales team observed a surge in leads and opportunities. The company’s phone began ringing more frequently, and the quality of leads improved, resulting in stronger sales prospects.
  • Continuous Growth: Despite the challenges posed by the pandemic and supply issues, Chaffee Roofing achieved unexpected growth. They exceeded their initial expectations, indicating the effectiveness of their partnership with Estes Media.
  • Data & Conversion Tracking: We connected their CRM to HubSpot marketing automation and made sure that the data sets from all ads and organic leads were directly attributed to each deal thereby giving full insights to all marketing qualified leads and ROI generated from closed business.
Estes Media Roofing Marketing Agency Case Study

 

The Results

 

This case study demonstrates the importance of selecting a marketing partner with industry-specific knowledge and a commitment to transparency to successfully drive digital transformation and business growth. The partnership with Estes Media transformed Chaffee Roofing’s digital marketing efforts and contributed significantly to its growth and success in a highly competitive industry. Our expertise as a construction marketing agency, roofing marketers, SEO expertise, full transparency, and comprehensive approach proved to be essential in achieving these results.

Join Us on Your Journey to Success

Whether you’re a venture-backed startup or a titan in construction, Estes Media is your partner in growth. With a track record of turning strategies into success stories, we invite you to embark on a journey of transformation with us.

 

Let’s build, scale, and celebrate your brand’s legacy together.

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Proof It Works

(And Not Just From Our Moms)

Our clients are happier with us than with 99% of other agencies. (We’re working on that last 1%.)

Don’t just take our word for it. Want to talk to our past clients? See here:

Google rating score: 5/5

Google Reviews

Gemma Lolos

Gemma Lolos

The team at Estes Media is both knowledgeable and reliable. I would happily recommend them to anyone looking to ramp up their marketing efforts!

Aaron Fischer

Aaron Fischer

When starting my own business, I quickly learned there was a lot I didn’t know. Estes Media has helped us with branding and local search for leads to increase traffic and conversion. Highly recommend!

Anahi Chavarria

Anahi Chavarria

Estes Media is the best at what they do, Joshua, Andrew and the whole team work really hard to make their clients happy.

Wow This Is Angel

Wow This Is Angel

this media company is by far the most professional delivering high quality content and growing my brand! So reliable too!

Kristen Lawson

Kristen Lawson

My company, Colbert Roofing Corp. recently brought Estes Media on to handle our marketing needs. Dan and his team have done an amazing job in all aspects keeping us in the loop with each part of the process. Their knowledge of “What Works” is 2nd to NONE!! Thank you Dan, Andrew, Josh and all of your team member for your efforts and constant support!

Asa Pitt

Asa Pitt

I brought Josh in to do some consulting and his guidance definitely sent my business in the right direction. If you’re serious about your online marketing and presence, you need to be serious about Estes Media.

Swapnil Parikh

Swapnil Parikh

Highly recommend the services. Josh is one of the most innovative and forward thinking marketers in the business. I’ve been super thankful for the work the team has done for the businesses I’ve been involved with as we’ve growth exponentially with their expertise.

Georgina Hernandez

Georgina Hernandez

The best to work with !!! Professional and the sweetest people!!! Defiantly recommend!!!!

Palmer Owen

Palmer Owen

Estes Media is a fantastic agency and great at providing growth marketing services. I highly recommend them.

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Get started now by scheduling a call. We’ll talk about your goals for your company and how we can help you achieve them.

Top rated construction marketing ideas

Ready To Take Your Business To New Heights?

Get started now by scheduling a call. We’ll talk about your goals for your company and how we can help you achieve them.

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