Case Study: AEV Solar
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About AEV Solar

What They Needed

By partnering with Estes Media, AEV Solar has been able to transform their online presence and revitalize their lead pipeline without adding pressure to their internal team.

  • Tailored Strategy: AEV Solar needed more than just marketing help, they needed a growth partner that understood the solar industry, their market in Arkansas, and how to translate technical expertise into real-world results. Estes Media built a plan that reflected all of that.
  • Content That Converts: With a small team focused on installs and operations, AEV didn’t have time to write blogs, service pages, or email flows. Estes stepped in with high-performing SEO content and nurturing campaigns that now regularly drive traffic and re-engage cold leads.
  • Lead Revitalization: Before working with Estes, AEV had a list of “dead” leads that weren’t going anywhere. With Estes Media’s email campaigns, many of those cold contacts have now come back and converted, some after months of no communication.
  • Search Visibility: AEV needed to show up when homeowners and contractors were searching for solar solutions in Arkansas. Estes delivered with keyword-rich blogs that now keep AEV visible in their top markets.
  • Marketing Clarity: AEV now has a clear understanding of where their leads are coming from, how their digital content is performing, and what’s working in their funnel, thanks to Estes’ performance reporting and analytics.
AEV Solar Website

The Challenges: A Slow in Leads

In early 2024, AEV Solar, an Arkansas-based solar installer, was facing a familiar but frustrating situation. Despite years of high-quality installations and strong referrals, their inbound lead generation had slowed, and their website wasn’t helping move the needle.

As a smaller team focused on operations and delivery, AEV lacked the bandwidth and expertise to build a digital marketing strategy in-house. Their existing website wasn’t driving traffic or conversions, their content was outdated, and their long list of leads has gone cold without a system to re-engage them.

Simultaneously, the solar market in Arkansas was becoming more competitive, with national companies entering the field and local search results becoming increasingly crowded. AEV needed to establish a stronger digital presence to stay top of mind, especially as policy changes and energy incentives were driving new consumer interest in solar.

The internal team recognized that they had the technical skill and operational excellence to win business, but they lacked the digital infrastructure to get in front of the right homeowners and commercial buyers. That’s when they turned to Estes Media.

Why Was Estes Media Chosen?

  • Industry-Focused Expertise: Estes Media was deeply embedded in the world of construction and clean energy. AEV Solar was drawn to the team’s direct experience with the nuances of solar installation, which meant less time explaining and more time executing.
  • All-in-One Strategy Execution: From website development to Google Ads, social campaigns, SMS outreach, and email workflows, Estes Media provided AEV with a complete marketing stack tailored to drive leads and improve sales operations without the need to hire or manage multiple vendors.
  • Hands-Off, High-Impact Collaboration: AEV’s team didn’t have time to micromanage campaigns or create content in-house. Estes Media operated like a true extension of the business, aligning on goals and then running with execution, updated, and performance optimization.
  • The Perfect Team for You: AEV noted how refreshing it was to work with a team where every person was dialed in. Content creators, graphic designers, and ad strategists weren’t just assigned, they were matched intentionally, so each part of the campaign had an expert driving it.
  • Adaptive to a Changing Landscape: With Arkansas solar incentives in flux and national competitors entering the local market, AEV needed a partner who could pivot quickly. Estes Media adjusted campaigns and messaging in real time to stay ahead of market changes and optimize for seasonality, policy shifts, and search behavior.

To kick things off, Estes Media fully audited AEV’s sales pipeline, digital assets, and email databases. They identified opportunities to rebuild the brand’s online presence, re-activate old leads, and create new digital content that ranked well in local searches.

 

Estes Media then designed and implemented geotargeted Google Ads and Facebook campaigns, and introduced automations to follow up with leads via email and SMS, bringing cold prospects back into the conversation and helping AEV book more qualified appointments.

 

Delivered Services Included:

  • Local SEO content including landing pages and blogs
  • Google Ads and Facebook Ads campaign management
  • Email and SMS nurture campaigns for cold and warm leads
  • Ongoing content and analytics optimization

Estes Media is more than just a vendor, we became AEV’s growth partner, embedding scalable marketing infrastructure and strategy that will serve the solar company long after the engagement ends.

AEV Solar Website

“We used to struggle with getting consistent leads from online channels and never had a system for following up. Estes helped us fix that. Now we’ve got leads coming in from search and automations doing the follow-ups for us.”

John Ekdahl, Managing Partner at AEV Solar

Conclusion

The most significant impact of AEV Solar’s partnership with Estes Media was the revitalization of their digital marketing system, which unlocked consistent lead generation, faster response times, and better follow-up across their entire customer pipeline. From redesigning the website to implementing geo-targeted ad campaigns and setting up automated email and SMS workflows, Estes Media delivered a foundation that continues to drive solar interest across Arkansas.

 

AEV is now positioned to scale with clarity. They have a clear picture of where leads are coming from, how to track campaign performance, and what it takes to move prospects from click to close. More importantly, they’ve established a trusted system that frees up their team to focus on closing deals, not chasing cold leads or managing tech headaches.

 

Through a highly collaborative, results-driven approach, Estes Media helped AEV Solar not only modernize their marketing, but reclaim their time, rebuild their lead pipeline, and strengthen their local dominance in the Arkansas solar market.

Join Us on Your Journey to Success

Whether you’re a venture-backed startup or a titan in construction, Estes Media is your partner in growth. With a track record of turning strategies into success stories, we invite you to embark on a journey of transformation with us.

 

Let’s build, scale, and celebrate your brand’s legacy together.

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Tony Rivera

Tony Rivera

Working with Estes Media has been nothing short of exceptional. They’ve proven to be an outstanding partner across branding, advertising, and social media — bringing a creative edge and strategic focus that’s rare to find.

From the start, they helped us develop high-quality, engaging content that truly resonates with our audience. Their team is not only incredibly talented and creative but also a true pleasure to work with. Honestly, they’re the ones keeping us on track — consistently following up and driving projects forward.

If you’re in the construction industry and looking for a marketing agency that gets it, look no further. Estes Media is hands-down the best in the business. Highly recommend!

Aaron Fischer

Aaron Fischer

When starting my own business, I quickly learned there was a lot I didn’t know. Estes Media has helped us with branding and local search for leads to increase traffic and conversion. Highly recommend!

Eleonora Miteva

Eleonora Miteva

Estes Media did a great job with the branding efforts and beat our expectations on our advertising campaigns performance. They are very responsive and clearly care about their work and their clients.

Gemma Lolos

Gemma Lolos

The team at Estes Media is both knowledgeable and reliable. I would happily recommend them to anyone looking to ramp up their marketing efforts!

Victoria Davis

Victoria Davis

I’ve worked with Josh a number of times on different projects and have always been extremely satisfied with the outcome!

Ryan Stone

Ryan Stone

I was very impressed with the team at Estes Media from our very first consultation. I could tell they actually cared about my business’s success before we actually signed up by showing us how we could easily grow our user base organically.

Dominic Cerio

Dominic Cerio

Super professional, strong turnaround time and really great work overall.

Steven Rasner

Steven Rasner

Great advice. Decisive. Out performed our expectations.

Jon M

Jon M

They really help us improve our SEO. Joshua and team are such a pleasure to work with. They helped us with our rebrand, we love our new logo, brand messaging and their advertising campaigns are generating more leads then we had previously been getting. These guys are the best construction marketing agency we have ever worked with!

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