About AEV Solar
What They Needed
By partnering with Estes Media, AEV Solar has been able to transform their online presence and revitalize their lead pipeline without adding pressure to their internal team.
- Tailored Strategy: AEV Solar needed more than just marketing help, they needed a growth partner that understood the solar industry, their market in Arkansas, and how to translate technical expertise into real-world results. Estes Media built a plan that reflected all of that.
- Content That Converts: With a small team focused on installs and operations, AEV didn’t have time to write blogs, service pages, or email flows. Estes stepped in with high-performing SEO content and nurturing campaigns that now regularly drive traffic and re-engage cold leads.
- Lead Revitalization: Before working with Estes, AEV had a list of “dead” leads that weren’t going anywhere. With Estes Media’s email campaigns, many of those cold contacts have now come back and converted, some after months of no communication.
- Search Visibility: AEV needed to show up when homeowners and contractors were searching for solar solutions in Arkansas. Estes delivered with keyword-rich blogs that now keep AEV visible in their top markets.
- Marketing Clarity: AEV now has a clear understanding of where their leads are coming from, how their digital content is performing, and what’s working in their funnel, thanks to Estes’ performance reporting and analytics.
The Challenges: A Slow in Leads
In early 2024, AEV Solar, an Arkansas-based solar installer, was facing a familiar but frustrating situation. Despite years of high-quality installations and strong referrals, their inbound lead generation had slowed, and their website wasn’t helping move the needle.
As a smaller team focused on operations and delivery, AEV lacked the bandwidth and expertise to build a digital marketing strategy in-house. Their existing website wasn’t driving traffic or conversions, their content was outdated, and their long list of leads has gone cold without a system to re-engage them.
Simultaneously, the solar market in Arkansas was becoming more competitive, with national companies entering the field and local search results becoming increasingly crowded. AEV needed to establish a stronger digital presence to stay top of mind, especially as policy changes and energy incentives were driving new consumer interest in solar.
The internal team recognized that they had the technical skill and operational excellence to win business, but they lacked the digital infrastructure to get in front of the right homeowners and commercial buyers. That’s when they turned to Estes Media.
Why Was Estes Media Chosen?
- Industry-Focused Expertise: Estes Media was deeply embedded in the world of construction and clean energy. AEV Solar was drawn to the team’s direct experience with the nuances of solar installation, which meant less time explaining and more time executing.
- All-in-One Strategy Execution: From website development to Google Ads, social campaigns, SMS outreach, and email workflows, Estes Media provided AEV with a complete marketing stack tailored to drive leads and improve sales operations without the need to hire or manage multiple vendors.
- Hands-Off, High-Impact Collaboration: AEV’s team didn’t have time to micromanage campaigns or create content in-house. Estes Media operated like a true extension of the business, aligning on goals and then running with execution, updated, and performance optimization.
- The Perfect Team for You: AEV noted how refreshing it was to work with a team where every person was dialed in. Content creators, graphic designers, and ad strategists weren’t just assigned, they were matched intentionally, so each part of the campaign had an expert driving it.
- Adaptive to a Changing Landscape: With Arkansas solar incentives in flux and national competitors entering the local market, AEV needed a partner who could pivot quickly. Estes Media adjusted campaigns and messaging in real time to stay ahead of market changes and optimize for seasonality, policy shifts, and search behavior.
To kick things off, Estes Media fully audited AEV’s sales pipeline, digital assets, and email databases. They identified opportunities to rebuild the brand’s online presence, re-activate old leads, and create new digital content that ranked well in local searches.
Estes Media then designed and implemented geotargeted Google Ads and Facebook campaigns, and introduced automations to follow up with leads via email and SMS, bringing cold prospects back into the conversation and helping AEV book more qualified appointments.
Delivered Services Included:
- Local SEO content including landing pages and blogs
- Google Ads and Facebook Ads campaign management
- Email and SMS nurture campaigns for cold and warm leads
- Ongoing content and analytics optimization
Estes Media is more than just a vendor, we became AEV’s growth partner, embedding scalable marketing infrastructure and strategy that will serve the solar company long after the engagement ends.
“We used to struggle with getting consistent leads from online channels and never had a system for following up. Estes helped us fix that. Now we’ve got leads coming in from search and automations doing the follow-ups for us.”
Conclusion
The most significant impact of AEV Solar’s partnership with Estes Media was the revitalization of their digital marketing system, which unlocked consistent lead generation, faster response times, and better follow-up across their entire customer pipeline. From redesigning the website to implementing geo-targeted ad campaigns and setting up automated email and SMS workflows, Estes Media delivered a foundation that continues to drive solar interest across Arkansas.
AEV is now positioned to scale with clarity. They have a clear picture of where leads are coming from, how to track campaign performance, and what it takes to move prospects from click to close. More importantly, they’ve established a trusted system that frees up their team to focus on closing deals, not chasing cold leads or managing tech headaches.
Through a highly collaborative, results-driven approach, Estes Media helped AEV Solar not only modernize their marketing, but reclaim their time, rebuild their lead pipeline, and strengthen their local dominance in the Arkansas solar market.
Join Us on Your Journey to Success
Whether you’re a venture-backed startup or a titan in construction, Estes Media is your partner in growth. With a track record of turning strategies into success stories, we invite you to embark on a journey of transformation with us.
Let’s build, scale, and celebrate your brand’s legacy together.
Case Study
Meet The Companies
We’ve Transformed


Total Wrecking & Environmental
Total Wrecking needed SEO expertise, content strategy, branding, and a successful CRM system. Their website looked good but lacked optimization and a strong content strategy. Estes Media provided a comprehensive project management approach, conducting content interviews, creating a blog template, and performing competitive research. They trained the team on HubSpot CRM and developed original content. Weekly updates ensured accountability and collaboration.
As a result, Total Wrecking saw a 25% increase in organic search traffic, a 200% increase in website traffic, a 90% rise in social engagement, and 10 times more inbound phone calls in the first year.
Estes Media knows their stuff and they are an amazing marketing ally. I could not recommend them more to anyone who is looking for a new marketing partner or SEO company to bring on board.

Sandy Bodami
Director


Chaffee Roofing
Chaffee Roofing, a 115-year-old company in Providence, RI, recognized the need for digital marketing to stay competitive. President Peter Chaffee faced the decision of hiring a full-time marketer or an agency, opting for Estes Media for their expertise in commercial roofing and transparent approach. Estes Media conducted interviews with Chaffee Roofing's experts, held weekly meetings, and developed tailored strategies. Their services included content creation, advertising campaigns, social media management, and email marketing. This collaboration resulted in high-quality content, increased leads, and over $1 million in additional revenue. Peter Chaffee praised Estes Media for their industry knowledge and customized approach, significantly contributing to Chaffee Roofing's growth and success.
Estes Media's unique approach to content creation offers strategic insights and meticulous content review and sets them apart by truly understanding our industry, commercial roofing. In a world filled with generic content, their expertise shines through, ensuring the delivery of high-quality, authentic content that resonates with our audience. They are far from the cookie-cutter approach – they are the real deal.

Peter Chaffee
President

Simpson Unlimited
We provided comprehensive project management and transparency by building a detailed timeline, task list, and collaborative process to keep the project on-budget and on-time.
We conducted detailed content interviews with key stakeholders to understand their pain points in the sales process. We created a blog template from scratch and produced a monthly piece of pillar content.
We provided editable WordPress setup and design collaboration and conducted competitive research, keyword research, design/development testing, system integration, and training to ensure the website was equipped with every modern and forward-thinking functionality.
We implemented, customized and trained the team on how to best use HubSpot CRM for Commercial Construction and developed automated workflows and custom reports to help improve processes.
We provided weekly updates during standing call times for project/process accountability and ongoing collaboration.
Estes Media have been essential partners in developing our sales and marketing plans. Whether it's CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.

Dan Saportas
Executive Vice President Simpson Unlimited, Inc.


AnchoRock
AnchoRock is a construction safety and compliance software company that provides mobile-first solutions designed specifically for contractors.
Their platform enables construction professionals to digitize safety programs and automate daily tasks, ensuring compliance and enhancing worker safety.
In June 2023, AnchoRock was acquired by KPA, a leading provider of Environment, Health, and Safety (EHS) software and solutions.
This acquisition aims to enhance KPA's offerings in the construction industry by integrating AnchoRock's specialized software, thereby helping contractors digitize safety programs, reduce incident rates, and maintain regulatory compliance.
Estes Media have been essential partners in developing our sales and marketing plans. Whether it's CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.

Taylor Thorn
Cofounder & CEO


Derive Technologies
Derive Technologies is a privately held IT consultancy firm headquartered in New York, NY.
Established over 20 years ago, the company specializes in providing comprehensive IT support and services to a diverse range of industries, including advertising, education, financial services, government, healthcare, legal, retail, and transportation.
As a certified Minority-Owned Business Enterprise (MBE), Derive Technologies offers a wide array of services, such as infrastructure design and development, maintenance, security implementation, and network integration. Their consulting expertise encompasses areas like data storage, network virtualization, wireless technologies, cloud computing, data center solutions, mobility, collaboration, networking, security, and managed services.
Committed to delivering exceptional customer experiences, Derive Technologies maintains strong partnerships with leading manufacturers, ensuring access to the best volume discounts and buying programs.
Their mission focuses on leveraging collective customer experiences and a comprehensive portfolio of IT products and services to improve business processes, manage and consolidate enterprise information, and implement proven best practices.
Estes Media have been essential partners in developing our sales and marketing plans. Whether it's CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.

Luis Zea
Director of Marketing


Malone Roofing
Malone Roofing is a reputable roofing company with a rich history spanning over 50 years. Founded by Horace J. Malone in the late 1940s in Hattiesburg, Mississippi, the company has grown from a local roofing outfit into an award-winning regional enterprise. Today, Malone Roofing operates across Mississippi, Alabama, Louisiana, and the Florida Panhandle, offering a comprehensive range of services, including commercial and residential roofing, service and maintenance, and metal wall panel installations.
The company remains family-owned and operated, with Roman and Ryan Malone leading as President and Vice President, respectively. Malone Roofing is committed to delivering high-quality roofing solutions that focus on quality, service, and value. They offer clients a full range of roofing options, from traditional crafts to new and innovative products and skills, in both new build and refurbishment roofing construction projects.
With a workforce of over 200 employees and a fleet of more than 100 vehicles, Malone Roofing serves a wide geographic area, providing services such as roof replacement, repair, inspection, and maintenance. The company also offers roof financing options and assistance with roof insurance claims, positioning itself as a trusted partner for quality roof replacements and services in the South.
Malone Roofing's dedication to excellence is evident in its long-standing history and the trust it has built with homeowners and businesses across the Southeastern United States. The company's focus on continuously improving and putting customers at the heart of everything they do has solidified their reputation as a leader in the roofing industry.
Estes Media have been essential partners in developing our sales and marketing plans. Whether it's CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.

Roman Malone
President of Malone Roofing


PeopleJoy
PeopleJoy is a financial wellness company founded in 2016 by Emeka Oguh, headquartered in Philadelphia, Pennsylvania.
The company specializes in providing equity-based education assistance programs within the employee benefits sector, aiming to help employees manage and repay student loans effectively. PeopleJoy's platform offers a suite of services designed to attract and retain talent. By integrating these services into a unified digital platform, PeopleJoy aims to alleviate the burden of student debt, foster financial wellness, and support the professional growth of the modern workforce.
Estes Media have been essential partners in developing our sales and marketing plans. Whether it's CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.

Emeka Oguh
CEO at PeopleJoy


SLC Southern Land Company
Southern Land Company (SLC), founded in 1986 by Tim Downey, is a privately held, full-service real estate development firm headquartered in Nashville, Tennessee. The company specializes in creating single-family homes, multifamily residences, and mixed-use communities across the United States.
SLC operates under a vertically integrated business model, encompassing development, infrastructure, design, construction, property management, garden services, and lifestyle amenities. This comprehensive approach enables seamless collaboration among various departments, ensuring cohesive and high-quality project delivery.
The company's core values include a warm welcome, commitment to excellence, dedication to teamwork, drive for innovation, and engagement with the community. These principles guide SLC in creating thoughtfully designed spaces that foster a sense of community and enhance the quality of life for residents.
Tim Downey, as the Founder and Chief Executive Officer, has been the visionary force behind SLC's mission to "create the extraordinary and cultivate joy." Under his leadership, SLC has expanded its footprint nationwide, establishing a reputation for creativity, quality, and integrity in the real estate development industry.
Estes Media have been essential partners in developing our sales and marketing plans. Whether it's CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.

Jenna Lefever
Head of Public Relations


AnchoRock
AnchoRock is a construction safety and compliance software company that provides mobile-first solutions designed specifically for contractors.
Their platform enables construction professionals to digitize safety programs and automate daily tasks, ensuring compliance and enhancing worker safety.
In June 2023, AnchoRock was acquired by KPA, a leading provider of Environment, Health, and Safety (EHS) software and solutions.
This acquisition aims to enhance KPA’s offerings in the construction industry by integrating AnchoRock’s specialized software, thereby helping contractors digitize safety programs, reduce incident rates, and maintain regulatory compliance.
Estes Media have been essential partners in developing our sales and marketing plans. Whether it’s CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.

Taylor Thorn
Cofounder & CEO


SLC Southern Land Company
Southern Land Company (SLC), founded in 1986 by Tim Downey, is a privately held, full-service real estate development firm headquartered in Nashville, Tennessee. The company specializes in creating single-family homes, multifamily residences, and mixed-use communities across the United States.
SLC operates under a vertically integrated business model, encompassing development, infrastructure, design, construction, property management, garden services, and lifestyle amenities. This comprehensive approach enables seamless collaboration among various departments, ensuring cohesive and high-quality project delivery.
The company’s core values include a warm welcome, commitment to excellence, dedication to teamwork, drive for innovation, and engagement with the community. These principles guide SLC in creating thoughtfully designed spaces that foster a sense of community and enhance the quality of life for residents.
Tim Downey, as the Founder and Chief Executive Officer, has been the visionary force behind SLC’s mission to “create the extraordinary and cultivate joy.” Under his leadership, SLC has expanded its footprint nationwide, establishing a reputation for creativity, quality, and integrity in the real estate development industry.
Estes Media have been essential partners in developing our sales and marketing plans. Whether it’s CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.

Jenna Lefever
Head of Public Relations


PeopleJoy
PeopleJoy is a financial wellness company founded in 2016 by Emeka Oguh, headquartered in Philadelphia, Pennsylvania.
The company specializes in providing equity-based education assistance programs within the employee benefits sector, aiming to help employees manage and repay student loans effectively. PeopleJoy’s platform offers a suite of services designed to attract and retain talent. By integrating these services into a unified digital platform, PeopleJoy aims to alleviate the burden of student debt, foster financial wellness, and support the professional growth of the modern workforce.
Estes Media have been essential partners in developing our sales and marketing plans. Whether it’s CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.

Emeka Oguh
CEO at PeopleJoy


Malone Roofing
Malone Roofing is a reputable roofing company with a rich history spanning over 50 years. Founded by Horace J. Malone in the late 1940s in Hattiesburg, Mississippi, the company has grown from a local roofing outfit into an award-winning regional enterprise. Today, Malone Roofing operates across Mississippi, Alabama, Louisiana, and the Florida Panhandle, offering a comprehensive range of services, including commercial and residential roofing, service and maintenance, and metal wall panel installations.
The company remains family-owned and operated, with Roman and Ryan Malone leading as President and Vice President, respectively. Malone Roofing is committed to delivering high-quality roofing solutions that focus on quality, service, and value. They offer clients a full range of roofing options, from traditional crafts to new and innovative products and skills, in both new build and refurbishment roofing construction projects.
With a workforce of over 200 employees and a fleet of more than 100 vehicles, Malone Roofing serves a wide geographic area, providing services such as roof replacement, repair, inspection, and maintenance. The company also offers roof financing options and assistance with roof insurance claims, positioning itself as a trusted partner for quality roof replacements and services in the South.
Malone Roofing’s dedication to excellence is evident in its long-standing history and the trust it has built with homeowners and businesses across the Southeastern United States. The company’s focus on continuously improving and putting customers at the heart of everything they do has solidified their reputation as a leader in the roofing industry.
Estes Media have been essential partners in developing our sales and marketing plans. Whether it’s CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.

Roman Malone
President of Malone Roofing


Derive Technologies
Derive Technologies is a privately held IT consultancy firm headquartered in New York, NY.
Established over 20 years ago, the company specializes in providing comprehensive IT support and services to a diverse range of industries, including advertising, education, financial services, government, healthcare, legal, retail, and transportation.
As a certified Minority-Owned Business Enterprise (MBE), Derive Technologies offers a wide array of services, such as infrastructure design and development, maintenance, security implementation, and network integration. Their consulting expertise encompasses areas like data storage, network virtualization, wireless technologies, cloud computing, data center solutions, mobility, collaboration, networking, security, and managed services.
Committed to delivering exceptional customer experiences, Derive Technologies maintains strong partnerships with leading manufacturers, ensuring access to the best volume discounts and buying programs.
Their mission focuses on leveraging collective customer experiences and a comprehensive portfolio of IT products and services to improve business processes, manage and consolidate enterprise information, and implement proven best practices.
Estes Media have been essential partners in developing our sales and marketing plans. Whether it’s CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.

Luis Zea
Director of Marketing

Simpson Unlimited
We provided comprehensive project management and transparency by building a detailed timeline, task list, and collaborative process to keep the project on-budget and on-time.
We conducted detailed content interviews with key stakeholders to understand their pain points in the sales process. We created a blog template from scratch and produced a monthly piece of pillar content.
We provided editable WordPress setup and design collaboration and conducted competitive research, keyword research, design/development testing, system integration, and training to ensure the website was equipped with every modern and forward-thinking functionality.
We implemented, customized and trained the team on how to best use HubSpot CRM for Commercial Construction and developed automated workflows and custom reports to help improve processes.
We provided weekly updates during standing call times for project/process accountability and ongoing collaboration.
Estes Media have been essential partners in developing our sales and marketing plans. Whether it’s CRM, a new website, SEO, advertising, or content strategy, they have leveled us up from a D to an A.

Dan Saportas
Executive Vice President Simpson Unlimited, Inc.


Chaffee Roofing
Chaffee Roofing, a 115-year-old company in Providence, RI, recognized the need for digital marketing to stay competitive. President Peter Chaffee faced the decision of hiring a full-time marketer or an agency, opting for Estes Media for their expertise in commercial roofing and transparent approach. Estes Media conducted interviews with Chaffee Roofing’s experts, held weekly meetings, and developed tailored strategies. Their services included content creation, advertising campaigns, social media management, and email marketing. This collaboration resulted in high-quality content, increased leads, and over $1 million in additional revenue. Peter Chaffee praised Estes Media for their industry knowledge and customized approach, significantly contributing to Chaffee Roofing’s growth and success.
Estes Media’s unique approach to content creation offers strategic insights and meticulous content review and sets them apart by truly understanding our industry, commercial roofing. In a world filled with generic content, their expertise shines through, ensuring the delivery of high-quality, authentic content that resonates with our audience. They are far from the cookie-cutter approach – they are the real deal.

Peter Chaffee
President


Total Wrecking & Environmental
Total Wrecking needed SEO expertise, content strategy, branding, and a successful CRM system. Their website looked good but lacked optimization and a strong content strategy. Estes Media provided a comprehensive project management approach, conducting content interviews, creating a blog template, and performing competitive research. They trained the team on HubSpot CRM and developed original content. Weekly updates ensured accountability and collaboration.
As a result, Total Wrecking saw a 25% increase in organic search traffic, a 200% increase in website traffic, a 90% rise in social engagement, and 10 times more inbound phone calls in the first year.
Estes Media knows their stuff and they are an amazing marketing ally. I could not recommend them more to anyone who is looking for a new marketing partner or SEO company to bring on board.

Sandy Bodami
Director
A New Jersey-Based
Other Case Studies
Proof It Works
(And Not Just From Our Moms)
Our clients are happier with us than with 99% of other agencies. (We’re working on that last 1%.)
Don’t just take our word for it. Want to talk to our past clients? See here:
Google rating score: 5/5
Google Reviews

Tony Rivera
Working with Estes Media has been nothing short of exceptional. They’ve proven to be an outstanding partner across branding, advertising, and social media — bringing a creative edge and strategic focus that’s rare to find.
From the start, they helped us develop high-quality, engaging content that truly resonates with our audience. Their team is not only incredibly talented and creative but also a true pleasure to work with. Honestly, they’re the ones keeping us on track — consistently following up and driving projects forward.
If you’re in the construction industry and looking for a marketing agency that gets it, look no further. Estes Media is hands-down the best in the business. Highly recommend!

Aaron Fischer
When starting my own business, I quickly learned there was a lot I didn’t know. Estes Media has helped us with branding and local search for leads to increase traffic and conversion. Highly recommend!

Eleonora Miteva
Estes Media did a great job with the branding efforts and beat our expectations on our advertising campaigns performance. They are very responsive and clearly care about their work and their clients.

Gemma Lolos
The team at Estes Media is both knowledgeable and reliable. I would happily recommend them to anyone looking to ramp up their marketing efforts!

Victoria Davis
I’ve worked with Josh a number of times on different projects and have always been extremely satisfied with the outcome!

Ryan Stone
I was very impressed with the team at Estes Media from our very first consultation. I could tell they actually cared about my business’s success before we actually signed up by showing us how we could easily grow our user base organically.

Dominic Cerio
Super professional, strong turnaround time and really great work overall.

Steven Rasner
Great advice. Decisive. Out performed our expectations.

Jon M
They really help us improve our SEO. Joshua and team are such a pleasure to work with. They helped us with our rebrand, we love our new logo, brand messaging and their advertising campaigns are generating more leads then we had previously been getting. These guys are the best construction marketing agency we have ever worked with!
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Get started now by scheduling a call. We’ll talk about your goals for your company and how we can help you achieve them.


